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https://dspace.onu.edu.ua/handle/123456789/37588

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Analysis of the effectiveness of management processes in the macroeconomic policies of Ukraine and China
(Одеський національний університет імені І. І. Мечникова, 2023) Cao Shimin,
With the deepening development of global economic integration, the economic connections between countries are becoming increasingly close. Ukraine and China, as two important economies, play a crucial role in the effectiveness of their macroeconomic policy management processes for the development of their respective economies. Ukraine, as one of the former Soviet republics, has been committed to economic transformation and modernization since independence. However, due to various factors such as politics and economy, Ukraine's economic development has always been unstable. The outbreak of the global financial crisis has had a huge impact on Ukraine's economic development. In this context, analyzing the effectiveness of Ukraine's macroeconomic policy management process can help the Ukrainian government formulate more reasonable economic policies and promote economic development. As the world's second-largest economy, China's economic development holds a crucial position for the world. However, with the adjustment of domestic economic structure and complex changes in the external environment, China's economic development also faces many challenges. Especially in the context of global economic downturn, China's export market has been severely impacted, and the problem of domestic overcapacity has become increasingly prominent. In this context, analyzing the effectiveness of China's macroeconomic policy management process can help the Chinese government formulate more reasonable economic policies and promote economic development.
Applied Psychology in Human Resource Management in Chinese Universities
(Одеський національний університет імені І. І. Мечникова, 2023) You Fangqin
Human resources determine the normal operation and development of schools, enterprises and other units, and are the first resource for the development of all kinds of units and institutions. At present, the management concept of "people-oriented" has been more and more recognized, and many schools and enterprises have gradually strengthened the importance of "human development", thinking about the rational use of human resources and training.
Brand Strategy Implementing : International Perspective
(Одеський національний університет імені І. І. Мечникова, 2023) Tian Zairu,
The development of economic globalization and high-tech has driven the demand for an international perspective in the implementation of brand strategies. Enterprises need to possess global thinking and strategies to adapt to the constantly changing global market environment. Brand strategy is a business strategy for enterprises to achieve different profits and values with brand as their core competitiveness. It is a necessary condition for enterprises to achieve rapid development. The scientific implementation of brand strategy is the key to the success of enterprise brand strategy. With the acceleration of globalization, the construction of multinational brands has become even more important. The development of high-tech has brought about new media and communication channels, and brand strategies need to fully utilize and adapt to these new channels to effectively communicate and interact with global consumers. International cooperation and joint ventures have become an important way of brand strategy, and cultural differences and localization strategies are also key considerations in the formulation and implementation of brand strategy. This article takes the comprehensive framework of BYD's international brand strategy as the research object, and reviews how BYD has grown into the number one brand of Chinese automobiles and the global champion of new energy passenger vehicle sales over the past 30 years through the implementation of brand strategy.
CRM strategy in management in the conditions of digital transformation
(Одеський національний університет ім. І. І. Мечникова, 2023) Xie QianQian
Issues and problems of the functioning of the digital economy are among the topical and discussed by society. In the context of the intensification of digitalization processes and the use of the capabilities of artificial intelligence (AI) in the everyday life of service consumers and various user groups, the problems of interaction between the managing and managed subsystems are becoming increasingly important, since they directly affect not only all the behavioral characteristics of a person in the digital economic order, but also in an existing social one. The control problem is the key one at all times, since it concerns the interaction of the control and controlled subsystems to achieve the desired result. Particulars and features of this interaction have changed in the process of evolution of management science. Today, when the goal of building a digital economic structure (including the so-called digital economy) and, accordingly, a “digital” society, is set as guidelines for the socio-economic development of society, this problem becomes not only debatable, but also key, and here the importance acquires an understanding and awareness of the processes that await the bulk of the members of this type of society.
Digital business strategies,and their implications on marketing
(Одеський національний університет ім. І. І. Мечникова, 2023) Ge Xueyang
The relevance of the research topic is due to the fact that global development has determined over the past few decades a significant transformation of the paradigm of economic development: the transition from industrial to post-industrial development, the transformation of industrial development itself in the context of the concept of transition to Industry 4.0, the transition from market-hierarchical coordination of economic entities to cluster-network, and then to cross-network cluster regionalization. There is a paradigm shift underway, according to which production is moving to digital transformation. Accordingly, this context leaves room for construction and provides significant “material” for studying perceptual processes and underlying subjective interpretations. Considering the multifaceted technological base that underpins Industry 4.0, this topic provides a broad framework for research into technology perceptions and allows for a better understanding of the factors underlying business digitalization.
Employee motivation as a factor of effective management in Chinese companies
(Одеський національний університет ім. І. І. Мечникова, 2023) Tao Tao
The relevance of the research topic is determined by the fact thatmethods and tools of motivation allow the company to influence its employees in order to encourage them to perform certain tasks and increase performance. Motivation is an integral part of the personnel management system, which allows you to form the right attitude of employees to work and combine efforts in achieving common goals. Practice shows that companies tend to use various methods of influencing the motivation of employees in order to satisfy their needs. In today's global economy, most employers have realized that in order for their organization to compete and operate successfully, the motivation of their employees is very important. For this reason, many employers have put in place many mechanisms to keep their employees motivated and achieve optimal work performance. Labor productivity is a set of employee behaviors that can be tracked, measured and evaluated at the individual level. In this case, it is assumed that individual behavior is consistent with the goals of the organization. Thus, optimal performance in business is associated with the achievement of the quality of work, cooperation, reliability and creativity of the staff. Job performance must be consistent with the acquisition of knowledge, the development of skills and, of course, good personal values, which are the employee's reward for annual salary increases and promotions.
Fiscal policy as an element of management of the national economic of Ukraine and China: comparative analysis
(Одеський національний університет імені І. І. Мечникова, 2023) Yao Cheng,
In the context of globalization, the country's economic management mode and policy choice play a vital role in its economic development and stability. Fiscal policy, as the core element of national economic management, directly affects the national economic growth, employment, price stability and other macroeconomic indicators. Different countries choose different fiscal policy paths according to their economic, political and social backgrounds, and these choices reflect the national economic management philosophy and strategies.
Formation of a strategic plan for a chinese insurance company development
(Одеський національний університет імені І. І. Мечникова, 2023) Zhang Lingshan
As I stand on the threshold of completing my master's journey at Odessa National University in Ukraine, I am filled with a profound sense of gratitude and reflection. While my learning was primarily online, the depth of knowledge gained and the connections formed are no less profound, and for that, I am sincerely thankful.
Glass ceiling of digital marketing: users' reasons of avoidance of promoted incentives
(Одеський національний університет ім. І. І. Мечникова, 2023) Wang Rongjin
The Relevance of the Research Topic. In recent years, consumer behavior has undergone significant transformations in response to digitalization within the marketplace. Consequently, international corporations have been actively devising marketing strategies harnessing digital technologies. The integration of digital technologies into marketing offers numerous advantages. These technologies enable the collection and analysis of extensive datasets pertaining to customers, markets, and competitors, facilitating informed decision-making by companies. Furthermore, digital technologies empower businesses to swiftly respond to market fluctuations and customer demands. Leveraging customer data, companies can create personalized offers and marketing campaigns, thereby enhancing their effectiveness. Additionally, digital technologies enable more precise identification of target audiences and market segments, facilitating a more precise alignment of marketing efforts. Through enhanced marketing and a deeper understanding of customers, digital technologies have the potential to boost sales and optimize supply chain management and logistics processes.
Green IT management in the conditions of global challenges
(Одеський національний університет імені І. І. Мечникова, 2023) Chen Hao,
Currently, in the context of globalization challenges, the rapid development of industrialization and globalization has intensified resource consumption and environmental pressure, posing significant challenges to the survival and development of all humanity, and triggering a demand for green solutions. Digitization and greening have become two major trends driving global economic and social transformation, and these two are profoundly changing human society. Green IT management emphasizes the deep integration of green development concepts and practices into digital transformation through technology and innovative means, in order to reduce the impact on the environment. By integrating sustainable practices into the design, manufacturing, use, and disposal of ICT products and services, we aim to minimize greenhouse gas emissions, reduce energy consumption, and promote sustainable development.
Human capital in the Chinese company's competitiveness management system
(Одеський національний університет ім. І. І. Мечникова, 2023) Duan Yu
In modern scientific works, the basis of the study of the competitiveness of an enterprise is the long-term survival of enterprises and the long-term competitive position, over a long period of time there are various factors of the competitiveness of an enterprise that can change, for enterprises some factors cannot be influenced by the power of an individual enterprise, for example, the law, infrastructure, politics, etc. However, some factors are controllable by the enterprise, such as the material resources, human resources, and organizational capabilities controlled by the enterprise, which can be changed through efforts. Competitive advantage is not once established is immutable, even if the company's own resources and capabilities remain at the original level, or even improved, but when competitors catch up or surpass faster than the enterprise, the relative competition between enterprises will also change. Enterprises in a disadvantaged position can catch up with or even surpass those in a dominant position through imitation and innovation. Therefore, for competitive advantage to sustain over a long period of time, it needs to be achieved through corporate management activities Since the beginning of the 21st century, the importance of human capital in enterprise operation and management has become more and more apparent, and the effective development and utilization of human capital is more and more necessary to improve the core competitiveness of enterprises.
Impact of digital technologies on supply chain operations
(Одеський національний університет ім. І. І. Мечникова, 2023) Mi Lan
In recent years, digital technology has developed rapidly, and digitalization has become a necessary part of modern supply chain operations. The application of digitalization has changed the operation mode of all links of the supply chain, which accelerates the flow of information, improves operational efficiency, and makes supply chain operations more intelligent, reliable and efficient. The application of digital technology makes information more accurate and complete, making the supply chain more transparent. Through the use of big data analysis and artificial intelligence algorithms, suppliers and customers can have a clearer understanding of the real-time status of the supply chain, and make timely adjustments and decisions, reducing information asymmetry and blind spots in the supply chain.
Impact of the coronavirus outbreak on global operations
(Одеський національний університет ім. І. І. Мечникова, 2023) Guan Shuwen
The COVID-19 pandemic has had a profound impact on the world economy, not only directly affecting global trade and supply chains, but also indirectly causing uncertainty and instability in the global economy. Goal and tasks The purpose of the master's thesis is to analyze the economic development situation before and after the novel coronavirus, so as to enable managers to better manage the company. To achieve the goal, the following tasks were set and solved:  to study the essence of economic managementto explore the transformation of management and its tools;  to analyze the impact of the virus on various aspects of the economy; - to study the main directions of post-pandemic transformations; - to analyze the trends of green and sustainable development after COVID-19;  to find good examples of coping and learn from themto identify the features of the development of the Chinese market after COVID-19;  to summarize and make suggestions for how managers can complete their work more efficiently after COVID-19. The object of the study is international trade before and after the COVID-19 pandemic. The research subject is Impact of the coronavirus outbreak on global business operations. Research methods. The methodological basis of the study is the general scientific principles of a systematic approach; methods of analysis: logical, factorial, comparative, strategic, etc.; methods of economic and mathematical modeling. The empirical and information base of the thesis is statistical data; periodic business and scientific publications; legislative and normative acts. Information portals and websites were used as secondary information.
Management Psychology of Successful Chinese Companies
(Одеський національний університет імені І. І. Мечникова, 2023) Shang Yahui,
Modern management concepts are directly related to the increasing role of the human factor. Of particular importance are issues of personnel management, which represent the human factor in the development of an organization, and since the latter is determined by the physiological, psychological and socio-psychological properties of a person, the problems of his mobilization and development must be resolved. be decided in accordance with the relevant sciences. This places qualitatively new demands on management psychology as a science and, consequently, on the use of the results of psychological research in the practice of working with personnel.
Managerial structures of business ecosystems
(Одеський національний університет імені І. І. Мечникова, 2023) Zheng Wenhao
There are many competitive companies with traditional business models in the world today. However, experience shows that Uber, Alibaba, Airbnb and other ecosystem-based companies have a significant competitive advantage over traditional companies. But this fact does not negate the prospects for the development of companies with traditional business models. By supplementing their models with an ecosystem, traditional businesses are able to develop to a new level. Therefore, traditional business leaders such as Walmart, Nike, General Electric, Bosch, and others are already actively trying to transform their business models towards ecosystems. The emergence of new technologies and their implementation in the business model force key players to constantly improve, in order to avoid losing their positions in a particular market. As companies digitize their devices and transform their business processes, companies are shifting towards platform solutions, resulting in new business models. Digital platforms and the ecosystems they form are reshaping entire industries, shaping new markets, and becoming new engines of economic growth and innovation.
Marketing management of products of certification for environmental protectionfor in case China
(Одеський національний університет ім. І. І. Мечникова, 2023) Wang Maomei
The main content of this paper is based on the development and role of environmental marketing in the market. Environmental marketing is a new marketing idea proposed by the famous American marketing experts John B. And Douglas E. Kotler on the basis of the criticism of traditional marketing. Since the 1990s, with the increasing severity of global environmental problems and the increasing awareness of environmental protection, a "green revolution" has appeared in the world. As the product of the "green revolution", environmental marketing has attracted more and more people's attention, and has been developed rapidly. This chapter intends to explain the basic concept, purpose and concept of environmental marketing.
Performance management in Chinese enterprises
(Одеський національний університет ім. І. І. Мечникова, 2023) Xiong Yawen
Currently, there are a large number of organizations in the economy, absolutely all of them are unique. Each organization has a certain potential, its own management system, the composition of the workforce, etc. All organizations, even those that are engaged in one type of activity, can define its main goal in completely different ways, plan their activities to achieve this goal. But regardless of all the features of the organization, managers and subordinates strive to achieve the economic efficiency of the organization. The main goal of the entire management system of production and economic activity of any organization is to ensure its sustainable functioning in the external environment in the long term. When assessing the effectiveness of management, it is necessary to take into account that management implies both the definition of goals and ensuring their achievement throughout the entire period of the organization's activity.
Provision and implementation of market strategies in Chinese companies
(Одеський національний університет імені І. І. Мечникова, 2023) Yan Zeming,
At present, knowledge in the field of market strategy and the ability of entrepreneurs and managers to choose the right direction for organizational development are becoming decisive factors in the success of any organization, regardless of its field of activity and business industry.This is due to the intensification of competition in all sectors of economic activity without exception, the urgent requirements of competition rules for business innovation, the globalization and internationalization of business and many other areas of social life, which involve almost all countries and regions in their orbit. Strategic management is also necessary to define long-term development prospects on a sound and scientific basis, to plan the resources required to implement selected strategies and to develop effective mechanisms to monitor their implementation.
Provision of a strategic management system in Chinese companies
(Одеський національний університет ім. І. І. Мечникова, 2023) Deng Liuyin
Currently, knowledge in the field of strategic management and the ability of entrepreneurs and managers to choose the right direction for the development of the organization are becoming a decisive factor in the success of any organization, regardless of the field of activity and the industry of business. This is due to factors such as increased competition in all sectors of economic activity without exception, urgent requirements for business innovation imposed by the rules of competition, globalization and internationalization of business and many other areas of social life, which involve almost all countries and regions in their orbit. Strategic management is also necessary to determine long-term development prospects on a rational, scientific basis, plan the resources necessary for the implementation of selected strategies, and develop effective mechanisms for monitoring the implementation of the strategy.
Sustainable development as a form defining enterprise management goals in Industry 4.0
(Одеський національний університет імені І. І. Мечникова, 2023) Zhao Qing,
With the rise of Industry 4.0, the wide application of digitalization, automation, intelligence and other technologies is changing the pattern of enterprise management. In this context, sustainable development as a form of business management objectives has attracted wide attention. Traditional business management aims to focus on economic benefits, while sustainable development emphasizes the balance between economic, social and environmental levels, which is of great significance for the long-term development of enterprises.

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