Digital business strategies,and their implications on marketing
Ескіз недоступний
Дата
2023
Автори
Ge Xueyang
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Одеський національний університет ім. І. І. Мечникова
Анотація
The relevance of the research topic is due to the fact that global development has determined over the past few decades a significant transformation of the paradigm of economic development: the transition from industrial to post-industrial development, the transformation of industrial development itself in the context of the concept of transition to Industry 4.0, the transition from market-hierarchical coordination of economic entities to cluster-network, and then to cross-network cluster regionalization. There is a paradigm shift underway, according to which production is moving to digital transformation. Accordingly, this context leaves room for construction and provides significant “material” for studying perceptual processes and underlying subjective interpretations. Considering the multifaceted technological base that underpins Industry 4.0, this topic provides a broad framework for research into technology perceptions and allows for a better understanding of the factors underlying business digitalization.
Опис
Ключові слова
073 менеджмент, marketing, implications, digital business, success factors
Бібліографічний опис
Ge Xueyang. Digital business strategies,and their implications on marketing : master's qualification project (thesis) / Ge Xueyang. – Odesa, 2023. – 81 P.