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Документ Corporate Responsibility as an Opportunity to Increase the Competitiveness of Chinese Companies in the Conditions of Tough Market Competition(Одеський національний університет імені І. І. Мечникова, 2024) Hu Tao,With the development of globalization, the international economic market has gradually become an inseparable whole. Influenced by the cultural habits and economic level of different countries, the economic level and consumption level of different countries have strong differences, and it is this difference that leads to the diversity of the international market scale. The international economic environment has affected a large number of Chinese enterprises. At the same time, Bearing the corresponding social responsibility can win many competitive advantages for enterprises in the fierce market.Документ The Implications of Digital Technologies on Management Practices in Chinese Companies(Одеський національний університет імені І. І. Мечникова, 2024) Li Yu,The pervasive adoption of digital technologies has emerged as a crucial catalyst for boosting enterprises' innovative capacity and fostering economic growth of high quality. Globally, nations are accelerating the advancement, with digital transformation emerging as a novel strategy for enterprises to bolster their competitiveness. China, in recent years, has enacted pertinent digitalization policies, guiding traditional industries toward digital transformation. The construction machinery manufacturing sector plays a vital role significantly contributes to China's economic progress. Currently, amidst the rise of novel technologies, the traditional construction machinery manufacturing sector is encountering unprecedented challenges, prompting industry to align with this trend and progressively shift towards intelligent development.Документ Improvement of motivation mechanism at the enterprise in the conditions of the competitive environment(Одеський національний університет імені І. І. Мечникова, 2024) Zhou Zhizhen,Relevance the research on motivation management in competitive environments is highly relevant due to the increasing global economic integration and the crucial role human resource management plays in an organization's sustainable development. In particular, for small and medium-sized enterprises (SMEs), like Tiktok, the establishment of a robust incentive system is key to harnessing human potential, attracting talent, and preventing brain drain, all of which are vital for maintaining competitive advantage and long-term viability in the modern business landscape.Документ Peculiarities of Managing Foreign Economic Activities of the People's Republic of China in the Conditions of Transformations(Одеський національний університет імені І. І. Мечникова, 2024) Zhao Wenlong,The second half of the twentieth century saw the launch of a policy of modernisation, reforms and foreign economic openness that brought China into the ranks of economic and political leaders of the modern world, and in 2013 China turned to a qualitatively new stage in the development of foreign economic relations. First, the initiative to build a new land Silk Road from China to various regions of Asia, Africa and Europe and the "21st Century Maritime Silk Road" was announced, and second, the first experimental free trade zone was established in Shanghai, aimed at mastering the best international practices of trade cooperation with the outside world. These events marked a new stage in the implementation of the policy of foreign economic openness, which involves shifting the centre of gravity from trade in goods to trade in services, increasingly close connection of foreign economic activity with scientific and technological innovations, and improvement of the intellectual property protection regime. From the very beginning, the policy of foreign economic openness was intended to stimulate the formation of a new architecture of comprehensive openness, promote the construction of an open world economy, create new competitive advantages, increase the place in the international division of labour, radically improve the regional structure of foreign economic openness, and, thanks to the filling with specific content and the beginning of its practical implementation, has already brought China to a leading position in the world.Документ Management and support of innovative activity for an start-up (spin-off) company(Одеський національний університет імені І. І. Мечникова, 2024) Zhao Feixiang,The dual-creation cause of mass entrepreneurship and innovation has ushered in a new era of digital economy. There are many technology-based startups in China, which have the characteristics of high technology and new ideas, and develop at a high speed in the era of dual-creation, but there are also many technology-based startups with good innovation points, which withdraw from the market competition or even fail in business soon after starting up due to internal and external reasons. This is because the new era of market competition is also more intense, all kinds of high-tech technology rapid development, compared with the development of traditional enterprises, technology-based enterprises rely more on technological innovation, in order to obtain the leading position in the technical level in order to have the advantage of development. Technological innovation is a key factor in the development of technology-based start-up enterprises, which can help enterprises achieve rapid growth in the early stage and occupy an important position in the market. Effective management of technological innovation can guarantee the efficiency of enterprises to respond to the changing needs of the market and continuous technological innovation. In this context, how to do a good job of technological innovation management of science and technology startups in the new era has become a major issue of common concern for the state and entrepreneurs.Документ Fiscal Mechanisms of National Economy Management in Ukraine and China: a Comparative Analysis(Одеський національний університет імені І. І. Мечникова, 2024) Zhang Zhi,In the current context of transformations taking place in the economy and financial system of Ukraine, the issue of formulating and implementing fiscal policy is of particular relevance, as its effective functioning depends on the creation of favourable conditions for economic growth, formation and distribution of financial resources and services, accumulation of investment capital, as well as growth of other macroeconomic, fiscal and monetary indicators. Given the difficult realities of today, namely rising inflation, an increase in the state budget deficit, the war with Russia, the COVID-19 pandemic, excessive growth of the money supply, and a decrease in the gold and foreign exchange reserves, the effective use of fiscal and monetary levers of economic development is of particular relevance. The study of existing and the search for new effective levers and forms of implementing fiscal and monetary policy, as well as changes in the basic conditions for the functioning of the national economy of Ukraine, are becoming a challenge for improving the efficiency of fiscal and monetary regulation.Документ Strategic Planning for the Development of Chinese Company(Одеський національний університет імені І. І. Мечникова, 2024) Zhang Yuxiang,Currently, knowledge in the field of strategic planning and the ability of entrepreneurs and managers to choose the right direction for organizational development is becoming a key factor in the success of any organization, regardless of its field of activity and business industry. This is due to a number of factors, such as increased competition in all sectors of economic activity in general, the urgent need for business innovation under competition rules, the globalization and internationalization of business, and changes in many other areas of social life, which affect almost all countries and regions. Strategic planning is essential to determine long-term development prospects on a rational and scientific basis, to plan resources for the implementation of the chosen strategy, and to establish mechanisms for effective monitoring of its implementation.Документ Innovative Approaches to the Management of a Chinese Company(Одеський національний університет імені І. І. Мечникова, 2024) Zhang Yunwu,The development of information, Internet and computer technologies has led to fundamental changes in the technical and technological base of social production, which ultimately led to the destruction of ideas about modern models of classical management. Modern trends of internationalization and creativity of the socio-economic, scientific-technological and cultural spheres of society, as well as a combination of factors of scientific and technological progress and competitiveness of the economy, have influenced the transformation of the management business paradigm of many companies. The generation of fundamentally new concepts, approaches, methods and management discoveries leads to paradigmatic changes in the system of modern management. This creates the basis for the formation of scientific thought about the onset of a new innovative and creative management revolution, within the framework of which the intellectual resource becomes the strategic competitive advantage of enterprises in the knowledge-based economy. The introduction of innovative approaches into the enterprise management system is due to the need to develop and implement non-standard management solutions in new conditions, such as the acceleration of changes in generations of innovations, unpredictability, uncertainty, global emergency and crisis situations, as well as the development of fundamentally new forms of territorial organization of production.Документ Leadership in the Management System of a Modern Company(Одеський національний університет імені І. І. Мечникова, 2024) Zhang Keyan,In the modern global economic landscape, leadership has become a crucial factor in determining organizational performance, especially within the ever changing technology sector. The evolution of conventional business models, propelled by digital innovation and global market forces, has generated unparalleled challenges and possibilities for leadership in contemporary enterprise management systems. This study investigates leadership transition within the context of ByteDance, a leading global technology firm. The significance of this research is highlighted by numerous critical variables in the contemporary corporate environment. The digital revolution has profoundly transformed organizational operations, necessitating a novel leadership paradigm capable of adeptly managing technological upheaval while preserving organizational cohesiveness and fostering innovation. The rise of Chinese technology firms as global leaders has provided novel insights into leadership, merging Eastern management theories with Western methods in unprecedented manners.Документ Leadership Strategies for Digital Marketing Excellence(Одеський національний університет імені І. І. Мечникова, 2024) Zhang Jinyu,In today's digital age, digital marketing has become the key for enterprises to gain market advantages, enhance brand influence and increase customer stickiness. The ability of enterprise leaders in promoting digital marketing excellence is becoming a decisive factor in determining the market competitiveness and sustainable development of enterprises. This is mainly due to the rapid changes in the market environment, the digital transformation of consumer behavior and the continuous emergence of new digital technologies. Therefore, leaders need to develop and implement effective digital marketing strategies to adapt to these changes and lead the enterprise forward.Документ Managing Pricing Policy in Chinese Companies(Одеський національний університет імені І. І. Мечникова, 2024) Zhang Huiqing,The qualification thesis solves the scientific and practical task of theoretical and methodological support of a pricing policy management system in Chinese companies.Документ Marketing aspects of management in the context of Industry 5.0(Одеський національний університет імені І. І. Мечникова, 2024) Zhai Wei,This study focuses on the product marketing strategies of enterprises in the context of Industry 5.0 and the digital economy. Firstly, it elaborates on the research background, including the new challenges and opportunities faced by enterprise marketing in the digital economy era and the changes brought about by Industry 5.0. It analyzes the research purpose, that is, to explore the innovation of enterprise product marketing strategies to enhance market competitiveness. Then it discusses the relationship between the digital economy and enterprise marketing, such as how the digital economy expands the sales market and reduces marketing costs; elaborates on the strategy theory of digital marketing, including the role of data in marketing and the principles and techniques of social media marketing; introduces the definition and characteristics of the digital economy, as well as its impact on the market environment and consumer behavior. Subsequently, it analyzes the current situation and problems of enterprise marketing innovation, including the status quo of live streaming marketing and digital platform construction, as well as problems such as insufficient understanding of digital marketing and lack of personalized marketing models. It proposes innovative marketing strategies, such as digital marketing price strategies and channel strategies, and analyzes successful cases such as Sankeshu. Finally, it summarizes the research conclusions, emphasizing that enterprises need to continuously innovate marketing strategies and use digital technology to enhance competitiveness. At the same time, the government and society should strengthen support and guidance. It looks forward to future research directions, including the integration of technological innovation and marketing, omni-channel marketing integration, sustainable marketing and social responsibility, the deepening of personalized marketing, international market expansion and cross-cultural marketing.Документ Prospects and challenges of implementing artificial intelligence in marketing management(Одеський національний університет імені І. І. Мечникова, 2024) Zeng Zhen,For the modern businesses, artificial intelligence (AI) in marketing automation is now of major concern and research [1]. The rapid development of technology has caused a revolution in the way companies handle marketing [2]. AI is one such tool which can change the entire landscape of marketing. From customer segmentation and targeting, to campaign optimization and customer experience, there are endless possibilities for marketers to get an edge over their competitors.Документ Innovative tools for IT projects management in the context of digitalization(Одеський національний університет імені І. І. Мечникова, 2024) Yu Bo,With the advent of the digital age, IT project management faces unprecedented challenges. Traditional project management methods can no longer meet the rapidly changing market needs. Effective management of IT projects is a key determinant of organizational success. This article explores innovative tools for IT project management in the context of digitalization, aiming to address the inherent complexities and challenges in the modern project environment.Документ Value Creation as a Purpose of Business-Model Development(Одеський національний університет імені І. І. Мечникова, 2024) Zhang Yanfei,Value creation represents a cornerstone of business success in the modern economy, particularly as organizations face unprecedented challenges in an era of rapid technological change and global competition. Effective business models have emerged as critical strategic tools that not only enhance enterprises' core competitiveness but also serve as fundamental drivers of sustainable economic development. In today's dynamic business environment, the traditional approaches to value creation are being fundamentally reshaped by several key factors.Документ Innovative Approaches to Management at Chinese Enterprises(Одеський національний університет імені І. І. Мечникова, 2024) Yan Ning,Since the concept of "innovation" was first put forward in 1912, the exploration and research on innovation in various fields have never stopped. In today's world, with the rapid development of science and technology and the accelerating process of globalisation, scientific and technological innovation is increasingly becoming the driving force of economic and social development. The ability to innovate has also been hailed as a core element of national competitiveness." Autonomous Innovation, Leading Methods" has always been highly valued by innovation powers such as the United States, Japan, Russia, etc. They take the research and application of innovation methods as an important support to enhance the capability of autonomous innovation. since 2007, the Ministry of Science and Technology (MOST) together with the National Development and Reform Commission (NDRC), the Ministry of Education (MOE), the China Association for Science and Technology (CAST) and other departments have been vigorously promoting the development of innovation methods, and in March 2007, they set up the China Society for Innovation Methods Research (CSPIMR). Subsequently, a series of corresponding encouragement policies and support measures have been issued, such as the Opinions on Strengthening the Work of Innovation Methods issued jointly in 2008, which put forward a series of measures to promote the promotion and application of innovation methods.Документ Managing organizational change in chinese companies(Одеський національний університет імені І. І. Мечникова, 2024) Yan Na,Organizational change is a crucial driving force for the development of modern enterprises. Against the backdrop of increasing globalization, digitalization, and uncertainty, the importance of organizational change has become even more pronounced. Effective organizational change not only enhances an enterprise's core competitiveness, reshapes its development model, and optimizes resource allocation efficiency, but also injects strong momentum into the stable operation and high-quality development of the overall economy. At this critical stage of economic transformation and upgrading in China, organizational change is particularly significant. On the one hand, with the deepening of a new round of technological revolution and industrial transformation, traditional organizational structures and management models can no longer meet the developmental demands of the digital economy era. Enterprises must undergo profound changes to rebuild their core competitiveness. On the other hand, facing profound changes in both domestic and international economic environments, Chinese enterprises must strengthen organizational change to ensure optimal resource allocation, enhance innovation capacity, and improve management efficiency, thus promoting industrial transformation and upgrading and successfully completing the key tasks of economic restructuring. At the same time, organizational change is also an essential path for enterprises to adapt to the new development pattern and achieve high-quality growth. Through organizational change, enterprises can build more flexible structures, develop more innovative management mechanisms, and cultivate greater organizational resilience, which are of strategic importance for enhancing competitiveness, ensuring national economic security, and promoting sustainable economic and social development.Документ Formation of methods for improve the company's image(Одеський національний університет імені І. І. Мечникова, 2024) Xue, WeijianIn today's era of information explosion and fierce brand competition, corporate image is crucial to the long-term development of enterprises. Corporate image can not only influence consumers' purchasing decisions, but also win advantages for enterprises in the fierce market competition. With the in-depth development of globalization, brand internationalization has become an important way for enterprises to expand the market, and the shaping and management of corporate image is the key to the success of brand internationalization. In recent years, the academic research on corporate image has gradually increased, especially in the field of brand management and corporate communication, and new theories and practical cases continue to emerge.Документ Conceptual provision for asset management in chinese companies(Одеський національний університет імені І. І. Мечникова, 2024) Xia Na,Asset management is the cornerstone of economic development in the modern era. Excellent asset management not only enhances enterprises' core competitiveness but also injects strong momentum into the stable operation of the overall economy. Asset management is especially critical during the current period of economic transformation. Only by strengthening corporate asset management can we ensure the preservation and appreciation of state-owned assets, optimize resource allocation, and promote industrial transformation and upgrading, thus smoothly completing the key tasks of economic restructuring. This is of great importance for safeguarding national economic security and promoting high-quality development.Документ Role and funetions of the artificial intelligenee in the Industry 4.0 epoch(Одеський національний університет імені І. І. Мечникова, 2024) Wu Hao,With the rapid development of science and technology, we are in the midst of an unprecedented technological change. One of the core drivers of this change is the continuous advancement of artificial intelligence technology. In this context, Industry 4.0, as the symbol of the fourth industrial revolution, is leading the transformation and upgrading of the global manufacturing industry. In the era of Industry 4.0, the application of artificial intelligence in the manufacturing industry is increasingly extensive, covering many links such as product design, production planning, manufacturing execution, quality testing, logistics and transportation. Through in-depth analysis of these links, we can sum up the successful cases and advanced experience of artificial intelligence in the manufacturing industry, and provide theoretical support and practical guidance for the intelligent transformation of other industries or enterprises. For example, in product design, artificial intelligence can optimize product performance, structure, and materials through simulation technology; In the production planning process, artificial intelligence can accurately predict and regulate the production schedule, inventory level, equipment status, etc., through predictive analysis technology; In the manufacturing execution process, artificial intelligence can achieve real-time monitoring and accurate control of the production process through machine vision, natural language processing and other technical means. These successful cases and advanced experience provide valuable experience and inspiration for the intelligent transformation of manufacturing industry.