Strategic Planning for the Development of Chinese Company
Альтернативна назва
Стратегічне планування розвитку китайської компанії
Ескіз недоступний
Дата
2024
Автори
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Одеський національний університет імені І. І. Мечникова
Анотація
Currently, knowledge in the field of strategic planning and the ability of entrepreneurs and managers to choose the right direction for organizational development is becoming a key factor in the success of any organization, regardless of its field of activity and business industry.
This is due to a number of factors, such as increased competition in all sectors of economic activity in general, the urgent need for business innovation under competition rules, the globalization and internationalization of business, and changes in many other areas of social life, which affect almost all countries and regions. Strategic planning is essential to determine long-term development prospects on a rational and scientific basis, to plan resources for the implementation of the chosen strategy, and to establish mechanisms for effective monitoring of its implementation.
Опис
Ключові слова
073 менеджмент, магістр, Chinese companies, enterprise, strategic planning, economic activity
Бібліографічний опис
Zhang Yuxiang. Strategic Planning for the Development of Chinese Company = Стратегічне планування розвитку китайської компанії : qualification project (thesis) “master” / Zhang Yuxiang. – Odessa, 2024. – 83 p.