Digital business strategies,and their implications on marketing

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dc.contributor.authorGe Xueyang
dc.date.accessioned2024-03-15T10:05:09Z
dc.date.available2024-03-15T10:05:09Z
dc.date.issued2023
dc.description.abstractThe relevance of the research topic is due to the fact that global development has determined over the past few decades a significant transformation of the paradigm of economic development: the transition from industrial to post-industrial development, the transformation of industrial development itself in the context of the concept of transition to Industry 4.0, the transition from market-hierarchical coordination of economic entities to cluster-network, and then to cross-network cluster regionalization. There is a paradigm shift underway, according to which production is moving to digital transformation. Accordingly, this context leaves room for construction and provides significant “material” for studying perceptual processes and underlying subjective interpretations. Considering the multifaceted technological base that underpins Industry 4.0, this topic provides a broad framework for research into technology perceptions and allows for a better understanding of the factors underlying business digitalization.uk_UA
dc.identifier.citationGe Xueyang. Digital business strategies,and their implications on marketing : master's qualification project (thesis) / Ge Xueyang. – Odesa, 2023. – 81 P.uk_UA
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/37875
dc.language.isoenuk_UA
dc.publisherОдеський національний університет ім. І. І. Мечниковаuk_UA
dc.subject073 менеджментuk_UA
dc.subjectmarketinguk_UA
dc.subjectimplicationsuk_UA
dc.subjectdigital businessuk_UA
dc.subjectsuccess factorsuk_UA
dc.titleDigital business strategies,and their implications on marketinguk_UA
dc.typeDiplomasuk_UA
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