Digital Marketing Tools for Managing the Development of Park and Recreation Complexes

Скорочена інформація про документ
dc.contributor.authorChaikovska, Maryna P.
dc.contributor.authorMashika, Hanna
dc.contributor.authorMankovska, Ruslana
dc.contributor.authorLiulchak, Zoreslava
dc.contributor.authorHaida, Pavlo
dc.contributor.authorDiakova, Yana
dc.contributor.authorЧайковська, Марина Петрівна
dc.date.accessioned2022-12-25T14:56:23Z
dc.date.available2022-12-25T14:56:23Z
dc.date.issued2022
dc.description.abstractDigital marketing tools are actively used in managing the development of park and recreation complexes to familiarize the population with the objects of natural heritage. This article aims to empirically evaluate digital marketing tools for popularizing the park and recreational complexes. The methodology was based on the concept of ecosystem value of park and recreation complexes as a natural heritage site. These methods included: identifying and selecting websites with information about park and recreation complexes in Slovakia and Ukraine. structural analysis of the main channels of online details about natural parks. Assessing the current state of online identity of the studied sites from the perspective of Internet users. The results indicate that to manage the development of park and recreational complexes developed their driven official websites in the Internet space, on which sections structure the information with the allocation of data on tourism and recreational potential. The article identifies additional digital marketing tools for managing the development of park and recreation complexes, particularly social networks and tourist websites. There is a sufficient amount of information about tourist recreation sites within these natural parks and tourist routes. Among the main problems of the websites: the information on the websites is entirely textual, there is a lack of sufficient data on social networks, despite the created official pages, there is no video content, which was more attracted tourists and visitors, allowing a visual assessment of the tourist potential; there is a problem of many communication channels to present the natural heritage of the countries. The research proves that the website is the primary and most common digital marketing tool for natural heritage, structuring information about tourism potential and recreation.uk_UA
dc.identifier.citationIJCSNS International Journal of Computer Science and Network Securityuk_UA
dc.identifier.doihttps://doi.org/10.22937/IJCSNS.2022.22.5.23
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/34291
dc.language.isoenuk_UA
dc.relation.ispartofseries;Vol. 22, № 5.
dc.subjectdigital marketinguk_UA
dc.subjectpark and recreation complexesuk_UA
dc.subjectnatural heritage development managementuk_UA
dc.subjectmarketing of natural parksuk_UA
dc.subjecttourismuk_UA
dc.titleDigital Marketing Tools for Managing the Development of Park and Recreation Complexesuk_UA
dc.typeArticleuk_UA
Файли
Контейнер файлів
Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
154-162.pdf
Розмір:
491.45 KB
Формат:
Adobe Portable Document Format
Опис:
Завантажити
Ліцензійна угода
Зараз показуємо 1 - 1 з 1
Ескіз недоступний
Назва:
license.txt
Розмір:
1.71 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити
Зібрання
Статті та доповіді ЕПФ