Феномен креативності як ключовий ресурс відбудови української економіки у післявоєнний період
Альтернативна назва
The phenomenon of creativity as a key resource for rebuilding Ukraine’s economy in the post-war period
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Дата
2025
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
2413-9998
E-ISSN
Назва тому
Видавець
Одеський національний університет імені І. І. Мечникова
Анотація
У статті досліджено роль креативності як ключового чинника відбудови економіки України після повномасштабної агресії 2022 року. На основі аналізу макроекономічних показників 2022-2024 рр. та історичного й сучасного світового досвіду пропонуються інноваційні стратегії: зелена реконструкція, страхування воєнних ризиків, цифрові платформи прозорості, децентралізація, підтримка бізнесу та репатріації населення. Запропоновано комплексний підхід, що поєднує міжнародні фінанси, структурні реформи та творчі рішення для забезпечення сталого економічного зростання і повернення громадян.
This study investigates the role of creativity as a pivotal resource in the post-war reconstruction of Ukraine’s economy following the 2022 full-scale invasion. It aims to develop an integrative creative-innovation framework that enhances infrastructure recovery, revitalizes business activity, and supports repatriation of human capital. Employing a systems approach, the research synthesizes statistical analysis of macroeconomic indicators (GDP dynamics, inflation, industrial production, export volumes) for 2022-2024, comparative review of historical recovery models (Marshall Plan, post-war Germany and Japan), and contemporary case studies of “green” projects in metallurgy and energy. Scenario modeling assesses impacts of war-risk insurance schemes and public-private partnerships, while SWOT analysis identifies strengths, weaknesses, opportunities, and threats of creative strategies. In-depth expert interviews with government officials, donor agencies, and industry associations inform actionable recommendations. Findings demonstrate that Ukraine’s adoption of a “Green Marshall Plan” to decarbonize metallurgical production and modernize energy infrastructure can attract ESG-focused investments and reduce environmental risks. Digital transparency platforms (Prozorro, e-Recovery) significantly improve accountability in reconstruction projects, thereby increasing donor confidence and minimizing misallocation. Decentralized “Locals First” planning empowers communities to tailor recovery initiatives to local needs, enhancing efficiency and social cohesion. War-risk insurance programs de-risk investments, enabling Western firms to participate in rebuilding critical roads, bridges, and power networks. Public-private partnerships leverage private capital for infrastructure concessions, accelerating project delivery. Pilot support schemes for repatriating professionals-housing grants, tax exemptions, startup incentives—show promise in reversing brain drain trends. The proposed creative-innovation framework integrates these mechanisms into a coherent strategic model. It recommends legislative reforms to strengthen rule of law and anti-corruption measures, digital governance expansion via e-services, and institutional capacity building at regional levels. The model emphasizes synergy between international financial assistance, national policy reforms, and grassroots innovation. By embedding creativity into economic governance, Ukraine can transition from crisis recovery to sustainable growth, fostering resilience against future shocks and facilitating the return of displaced populations. The study’s insights offer policymakers, donors, and practitioners a structured roadmap for harnessing creative potential as a driver of post-war economic renewal.
This study investigates the role of creativity as a pivotal resource in the post-war reconstruction of Ukraine’s economy following the 2022 full-scale invasion. It aims to develop an integrative creative-innovation framework that enhances infrastructure recovery, revitalizes business activity, and supports repatriation of human capital. Employing a systems approach, the research synthesizes statistical analysis of macroeconomic indicators (GDP dynamics, inflation, industrial production, export volumes) for 2022-2024, comparative review of historical recovery models (Marshall Plan, post-war Germany and Japan), and contemporary case studies of “green” projects in metallurgy and energy. Scenario modeling assesses impacts of war-risk insurance schemes and public-private partnerships, while SWOT analysis identifies strengths, weaknesses, opportunities, and threats of creative strategies. In-depth expert interviews with government officials, donor agencies, and industry associations inform actionable recommendations. Findings demonstrate that Ukraine’s adoption of a “Green Marshall Plan” to decarbonize metallurgical production and modernize energy infrastructure can attract ESG-focused investments and reduce environmental risks. Digital transparency platforms (Prozorro, e-Recovery) significantly improve accountability in reconstruction projects, thereby increasing donor confidence and minimizing misallocation. Decentralized “Locals First” planning empowers communities to tailor recovery initiatives to local needs, enhancing efficiency and social cohesion. War-risk insurance programs de-risk investments, enabling Western firms to participate in rebuilding critical roads, bridges, and power networks. Public-private partnerships leverage private capital for infrastructure concessions, accelerating project delivery. Pilot support schemes for repatriating professionals-housing grants, tax exemptions, startup incentives—show promise in reversing brain drain trends. The proposed creative-innovation framework integrates these mechanisms into a coherent strategic model. It recommends legislative reforms to strengthen rule of law and anti-corruption measures, digital governance expansion via e-services, and institutional capacity building at regional levels. The model emphasizes synergy between international financial assistance, national policy reforms, and grassroots innovation. By embedding creativity into economic governance, Ukraine can transition from crisis recovery to sustainable growth, fostering resilience against future shocks and facilitating the return of displaced populations. The study’s insights offer policymakers, donors, and practitioners a structured roadmap for harnessing creative potential as a driver of post-war economic renewal.
Опис
Ключові слова
креативність, креативна економіка, інновації, релокації, відбудова, трансформація, creativity, creative economy, innovation, relocation, reconstruction, transformation
Бібліографічний опис
Радченко О. П. Феномен креативності як ключовий ресурс відбудови української економіки у післявоєнний період / О. П. Радченко // Ринкова економіка: сучасна теорія і практика управління : зб. наук. пр. – Одеса : Одес. нац. ун-т ім. І. І. Мечникова, 2025. – Т. 24, вип. 2(60). – С. 103–118.
УДК
330.341.1:008:338.1