Конвергенция маркетинговых подходов в условиях устойчивого развития
Альтернативна назва
Вантажиться...
Дата
2021
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
The need arose to expand marketing research with much more reliable and useful knowledge that makes it possible to make more effective business decisions. In such a situation, neuromarketing should be used, which is the relationship between medical knowledge, management technologies and marketing. In modern turbulent conditions of economic development, there is an interaction and interdependence of the "economy" as producing goods, services, "management", as a professionally managing organization of production and "marketing", as a process of planning and managing the development of goods and services, pricing policy, promoting goods to buyers and sales. In conditions of high anthropogenic load on the environment, economists are conducting research to approximate the real assessment of natural resources, to increase the "competitiveness" of natural resource potential. Therefore, the issues of the marketing space in the economy of experience, taking into account the environmental component, should be resolved taking into account the pricing policy of natural resources.
Опис
Ключові слова
marketing research, management technologies, convergence, sustainable development, neuromarketing, modern turbulent conditions
Бібліографічний опис
Международная научно-практическая конференция «Наука, образование, культура», посвященная 30-ой годовщине Комратского государственного университета