Конвергенция маркетинговых подходов в условиях устойчивого развития

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dc.contributor.authorСадченко, Олена Василівна
dc.contributor.authorСадченко, Елена Васильевна
dc.contributor.authorSadchenko, Olena V.
dc.date.accessioned2021-03-04T09:16:00Z
dc.date.available2021-03-04T09:16:00Z
dc.date.issued2021
dc.description.abstractThe need arose to expand marketing research with much more reliable and useful knowledge that makes it possible to make more effective business decisions. In such a situation, neuromarketing should be used, which is the relationship between medical knowledge, management technologies and marketing. In modern turbulent conditions of economic development, there is an interaction and interdependence of the "economy" as producing goods, services, "management", as a professionally managing organization of production and "marketing", as a process of planning and managing the development of goods and services, pricing policy, promoting goods to buyers and sales. In conditions of high anthropogenic load on the environment, economists are conducting research to approximate the real assessment of natural resources, to increase the "competitiveness" of natural resource potential. Therefore, the issues of the marketing space in the economy of experience, taking into account the environmental component, should be resolved taking into account the pricing policy of natural resources.uk_UA
dc.identifierУДК: 339.138+338.1
dc.identifier.citationМеждународная научно-практическая конференция «Наука, образование, культура», посвященная 30-ой годовщине Комратского государственного университетаuk_UA
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/30408
dc.language.isoukuk_UA
dc.subjectmarketing researchuk_UA
dc.subjectmanagement technologiesuk_UA
dc.subjectconvergenceuk_UA
dc.subjectsustainable developmentuk_UA
dc.subjectneuromarketinguk_UA
dc.subjectmodern turbulent conditionsuk_UA
dc.titleКонвергенция маркетинговых подходов в условиях устойчивого развитияuk_UA
dc.typeArticleuk_UA
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