Маркетингові підходи до бережливого виробництва в умовах конвергенції сталого розвитку
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Файли
Дата
2023
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
2413-9998
E-ISSN
Назва тому
Видавець
Одеський національний університет імені І. І. Мечникова
Анотація
У статті розглядаються основні питання маркетингових підходів до бережливого виробництва в умовах сталого розвитку. Висвітлено теоретико-методологічні основи формування стратегії маркетингових систем і управлінських технологій в умовах конвергенції. Розглянуто маркетингові системи економічного зростання, з урахуванням системної конвергенції. Визначається, що специфіка маркетингового підходу до бережливого виробництва в процесі конвергенції найбільше розкриває вплив на сталий розвиток. Це дозволить збільшити спектр професійних навичок та перспектив зростання управлінської компетенції, пов'язаних з екологічним менеджментом, як запоруки формування ефективної кар'єри менеджера. Встановлено, що в умовах конвергенції сталого розвитку маркетингові підходи до бережливого виробництва суттєво впливають на ефективність бізнесу, його сталість і відповідність сучасним вимогам ринку.
The article considers the main issues of marketing approaches to lean production in the context of sustainable development. It highlights the theoretical and methodological foundations of forming a strategy for marketing systems and management technologies in the context of convergence. The marketing systems of economic growth are considered, taking into account systemic convergence. It is determined that the specificity of the marketing approach to lean production in the process of convergence reveals the impact on sustainable development. This will increase the range of professional skills and prospects for the growth of managerial competence related to environmental management as a key to the formation of an effective managerial career. Economic and environmental models are considered, aspects of the mutual influence of the economy and the environment (ecology) are identified that will allow us to analyze the main directions of economic and environmentally balanced development. The criterion principle of economic-ecological models has always been the equivalent distribution of generated and sold values, as well as the need for resources for the reproduction of created values, or the equilibrium that develops on the basis of the relationship between supply and demand with all their possible specific forms and modifications in the conditions of environmentally sustainable development. For this reason, models built on this principle cover, either explicitly or implicitly, mainly the sphere of market relations. The concepts of equivalence, balance, efficiency reflect not only that part of economic benefits that is sold through the market, but also covers the entire universal spectrum of reproductive relations of the socio-economic-ecological system. It has been determined that in the context of convergence of sustainable development, marketing approaches to lean production have a significant impact on business efficiency, sustainability and compliance with modern market requirements. The essence of the fact that marketing approaches to lean production in the context of the convergence of sustainable development is becoming an integral part of the strategy of companies striving for long-term sustainability, meeting customer needs and promoting sustainable development of society is revealed.
The article considers the main issues of marketing approaches to lean production in the context of sustainable development. It highlights the theoretical and methodological foundations of forming a strategy for marketing systems and management technologies in the context of convergence. The marketing systems of economic growth are considered, taking into account systemic convergence. It is determined that the specificity of the marketing approach to lean production in the process of convergence reveals the impact on sustainable development. This will increase the range of professional skills and prospects for the growth of managerial competence related to environmental management as a key to the formation of an effective managerial career. Economic and environmental models are considered, aspects of the mutual influence of the economy and the environment (ecology) are identified that will allow us to analyze the main directions of economic and environmentally balanced development. The criterion principle of economic-ecological models has always been the equivalent distribution of generated and sold values, as well as the need for resources for the reproduction of created values, or the equilibrium that develops on the basis of the relationship between supply and demand with all their possible specific forms and modifications in the conditions of environmentally sustainable development. For this reason, models built on this principle cover, either explicitly or implicitly, mainly the sphere of market relations. The concepts of equivalence, balance, efficiency reflect not only that part of economic benefits that is sold through the market, but also covers the entire universal spectrum of reproductive relations of the socio-economic-ecological system. It has been determined that in the context of convergence of sustainable development, marketing approaches to lean production have a significant impact on business efficiency, sustainability and compliance with modern market requirements. The essence of the fact that marketing approaches to lean production in the context of the convergence of sustainable development is becoming an integral part of the strategy of companies striving for long-term sustainability, meeting customer needs and promoting sustainable development of society is revealed.
Опис
Ключові слова
маркетингові підходи, бережливе виробництво, менеджмент, довкілля, підприємства, сталий розвиток, конвергенція, віртуальні активи, marketing approaches, lean manufacturing, management, environment, enterpriss, sustainabl development, convergence, virtual assets
Бібліографічний опис
Садченко О. В. Маркетингові підходи до бережливого виробництва в умовах конвергенції сталого розвитку / О. В. Садченко // Ринкова економіка: сучасна теорія і практика управління : зб. наук. пр. – Одеса : Одес. нац. ун-т ім. І. І. Мечникова, 2023. – Т. 22, вип. 3(55). – С. 142–157.
УДК
339.138:502.131.1