Scope and Concept of Digital Macromarketing
| dc.contributor.author | Robul, Yuriy V. | |
| dc.contributor.author | Робул, Юрій Володимирович | |
| dc.contributor.author | Робул, Юрий Владимирович | |
| dc.date.accessioned | 2022-11-10T12:09:16Z | |
| dc.date.available | 2022-11-10T12:09:16Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | Under the influence of the development of information and communication technologies, significant changes in marketing are taking place [1]. They go far beyond the emergence of new tools of consumption-related interaction with consumers and between them but causing a fundamental change, in both the ways of creating and conveying consumer value and the gradual shift of market power towards consumers by expanding their access to information and the possibility of creating and distributing own content. | uk_UA |
| dc.identifier.citation | Digital Transformations of Modernity: Proceedings of the Multidisciplinary International Scientific-Practical Conference (24 January, 2022, Coimbra, Portugal), Chernihiv: REICST, 2022. | uk_UA |
| dc.identifier.uri | https://dspace.onu.edu.ua/handle/123456789/34189 | |
| dc.language.iso | en | uk_UA |
| dc.subject | Digital Macromarketing | uk_UA |
| dc.subject | Scope | uk_UA |
| dc.subject | Concept | uk_UA |
| dc.subject | marketing | uk_UA |
| dc.title | Scope and Concept of Digital Macromarketing | uk_UA |
| dc.type | Article | uk_UA |
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