Scope and Concept of Digital Macromarketing
Вантажиться...
Дата
2022
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
Under the influence of the development of information and communication technologies, significant changes in marketing are taking place [1]. They go far beyond the emergence of new tools of consumption-related interaction with consumers and between them but causing a fundamental change, in both the ways of creating and conveying consumer value and the gradual shift of market power towards consumers by expanding their access to information and the possibility of creating and distributing own content.
Опис
Ключові слова
Digital Macromarketing, Scope, Concept, marketing
Бібліографічний опис
Digital Transformations of Modernity: Proceedings of the Multidisciplinary International Scientific-Practical Conference (24 January, 2022, Coimbra, Portugal), Chernihiv: REICST, 2022.