Засоби мовленнєвого впливу в синкретичних жанрах політичного агітаційного дискурсу
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Файли
Дата
2017
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Одеський національний університет імені І. І. Мечникова
Анотація
У статті представлено аналіз мовних засобів реалізації сугестивного впли-
ву в агітаційних жанрах політичного дискурсу. Виокремлено лексичні та
граматичні мовні засоби та репрезентовано їх впливовий потенціал у
політичних текстах, зокрема в мовленнєвих жанрах синкретичного типу, що
дозволяє використання різноманітних мовних засобів та одиниць завдяки ве-
ликому обсягу та поліфункційності. Висвітлено і розглянуто основні вербальні
маркери мовленнєвого впливу в текстах цього типу, наявні в передвиборних
кампаніях за період останніх 10 років (2006-2016).
The article presents the analysis of the language means of realization of suggestive impact in the promotional genre of political discourse. Selected lexical and grammatical language means and their influential potential in political texts, in particular in speech genres syncretic type that allows the use of various linguistic means and units due to the large volume and polpaccio. Lit and describes the main verbal markers of speech influence in the texts of this type of pre-electoral campaigns during the last 10 years (2006-2016). It’s proved that powerful suggestive potential of implementing political affective among the lexical units – abstract lexemes positive evaluative semantics; axiological vocabulary mainly ad ctive nature and positive semantics; a variety of metaphors and systems of terminology and colloquial and stylistically reduced vocabulary. Most of these units affect the subconscious mind of the addressee, acting as a «shortcut» and «anchors» in representations of political actors. The majority of lexical markers of suggestibility share a common goal of creating a «semantic tags» or «anchors», reinforcing in the subconscious mind of the addressees needs assessment – positive or negative. Such labels have the character of ideologies – lexical «bundle» axiological contents that inhibit the rational perception of the text content and explot irrational, emotional perception. Lately, these ideologies become the tokens of nominative type, such as St. George ribbon, a big victory, the Bandera supporters, pravoseki and other. The syntactic level to a lesser extent involved in the implementation of suggestive effects than lexical. However, imperative sentences with imperative forms of the verb, the pronouns of the 1st person plural and elements of structural symmetry, and syntactic parallelism are the basis in the expression of suggestibility in the promotional speech genre.
The article presents the analysis of the language means of realization of suggestive impact in the promotional genre of political discourse. Selected lexical and grammatical language means and their influential potential in political texts, in particular in speech genres syncretic type that allows the use of various linguistic means and units due to the large volume and polpaccio. Lit and describes the main verbal markers of speech influence in the texts of this type of pre-electoral campaigns during the last 10 years (2006-2016). It’s proved that powerful suggestive potential of implementing political affective among the lexical units – abstract lexemes positive evaluative semantics; axiological vocabulary mainly ad ctive nature and positive semantics; a variety of metaphors and systems of terminology and colloquial and stylistically reduced vocabulary. Most of these units affect the subconscious mind of the addressee, acting as a «shortcut» and «anchors» in representations of political actors. The majority of lexical markers of suggestibility share a common goal of creating a «semantic tags» or «anchors», reinforcing in the subconscious mind of the addressees needs assessment – positive or negative. Such labels have the character of ideologies – lexical «bundle» axiological contents that inhibit the rational perception of the text content and explot irrational, emotional perception. Lately, these ideologies become the tokens of nominative type, such as St. George ribbon, a big victory, the Bandera supporters, pravoseki and other. The syntactic level to a lesser extent involved in the implementation of suggestive effects than lexical. However, imperative sentences with imperative forms of the verb, the pronouns of the 1st person plural and elements of structural symmetry, and syntactic parallelism are the basis in the expression of suggestibility in the promotional speech genre.
Опис
Ключові слова
агітація, мовленнєвий вплив, синкретичний жанр, політичний дискурс, вербальний маркер, propaganda, speech influence, syncretic genre, political discourse, verbal marker
Бібліографічний опис
Вісник Одеського національного університету = Odesa National University Herald