Пропаганда 2.0
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Дата
2020
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Одеський національний університет імені І. І. Мечникова
Анотація
У статті розглянуто еволюцію
пропаганди та її методів крізь призму
вивчення монографії Г.Г.Почепцова
«Пропаганда 2.0», досліджено її вплив на
конфлікти в Україні та світі.
This article examines the evolution of propaganda and its tools through the prism of H. H. Pocheptsov's monograph "Propaganda 2.0". It studies the role of propaganda in different countries in the last century, and its impact on world conflicts in general, and the Russian-Ukrainian war in particular. It highlights two types of propaganda (1.0 and 2.0), and the difference between them. It considers the tools of both types of propaganda and the particularities of their influence on the masses. It determines the importance of propaganda in the inner policy of the countries on the example of the USA and the USSR-RF. It makes conclusions on the significant role of information intervention in international conflicts and the importance of developing one's own narrative. It is also predicted that in the future, propaganda 2.0 will use new methods of influence, and to resist it we will need to use more resources.
This article examines the evolution of propaganda and its tools through the prism of H. H. Pocheptsov's monograph "Propaganda 2.0". It studies the role of propaganda in different countries in the last century, and its impact on world conflicts in general, and the Russian-Ukrainian war in particular. It highlights two types of propaganda (1.0 and 2.0), and the difference between them. It considers the tools of both types of propaganda and the particularities of their influence on the masses. It determines the importance of propaganda in the inner policy of the countries on the example of the USA and the USSR-RF. It makes conclusions on the significant role of information intervention in international conflicts and the importance of developing one's own narrative. It is also predicted that in the future, propaganda 2.0 will use new methods of influence, and to resist it we will need to use more resources.
Опис
Ключові слова
пропаганда, інформаційна війна, інформаційне втручання, масова культура, Україна, propaganda, information war, information intervention, mass culture, Ukraine
Бібліографічний опис
Соціально-політичні студії : наук. альманах