Fundamentals of marketing in ecological and innovative development of experience economy
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Файли
Дата
2021
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
An analysis of existing research in the field of marketing the values of goods and services in the ecological and innovative development of the economy of experience suggests that the problem of managing the marketing of impressions in promoting an environmentally balanced business and its implementation in both domestic and international markets has practically not been developed.
Опис
Ключові слова
economy, ecological and innovative development
Бібліографічний опис
Marketing of innovations. Innovations in marketing (2021). Materials of the International Scientific Internet Conference (December, 2021). Bielsko-Biala: WSEH. [E-edition]