Вісник Одеського національного університету. Економіка

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    The role of digitalization in the development of the global tourism industry
    (Гельветика, 2024) Yakubovskyi, Serhii O.; Kyrychenko, Olha V.; Якубовський, Сергій Олексійович; Кириченко, Ольга Вячеславівна
    The article examines the role of digitalization in the development of the global tourism industry, which has undergone significant changes over the past decades. Technological progress and digital innovations have impacted all aspects of tourism – from the planning process to organizing trips and interacting with tourism services. The main focus is on how digitalization has enhanced the efficiency, personalization, and accessibility of services, allowing travelers to easily find and book tours, transportation, accommodation, and activities, as well as receive real-time travel information. The article specifically examines how online booking platforms have influenced the tourism industry. These platforms have transformed the interaction between travelers and various service providers, including travel agencies, transportation companies, and hotels. By streamlining the trip planning process, online booking has facilitated the expansion of international tourism and boosted tourist numbers. Additionally, mobile solutions empower travelers to plan and adjust their itineraries on the go, providing real-time updates on flights, accommodations, and services. This enhances travel convenience, making it more flexible and tailored to individual preferences. Digitalization also supports regions that were previously less popular. Digital platforms enable tourists to choose eco-friendly routes, helping to preserve the environment. Moreover, through social media and experience-sharing platforms, tourists can discover new travel destinations, which supports the development of regional economies and intercultural exchange. The article emphasizes that digital technologies have not only transformed the travel process but also stimulated both economic development and socio-economic development, created new jobs, and fostered global interaction. International tourism, enhanced by digital solutions, has become a key factor in global integration, ensuring a broader and more equitable distribution of economic benefits across different regions of the world.