Статті та доповіді ЕПФ, Публічне управління та адміністрування

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Перегляд Статті та доповіді ЕПФ, Публічне управління та адміністрування за Ключові слова "digitalization"

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    Technological synergy of engineering integrating in digitalization economy, nanotechnology and intelligent digital marketing for corporate enterprises in provisions of their economic security
    (2024) Hutsaliuk, O.; Tsaturian, R.; Kalinin, O.; Gedz, M.; Buhaieva, M.; Kramskyi, Serhii O.; Navolokina, A.; Крамський, Сергій Олександрович
    This article examines the technological synergy of engineering, digitalization, nanotechnology, and intelligent digital marketing, focusing on its critical role in enhancing the economic security of corporate enterprises. In a rapidly evolving digital economy, leveraging technological innovations is essential for businesses to remain competitive and sustainable. This research specifically explores several applications of nanotechnology, including nano-enhanced materials that improve product performance, nanoscale sensors for real-time monitoring of production processes, and nano coatings that provide durability and protection against environmental stressors. Moreover, it explores how savvy enterprise marketing strategies based on big data analytics and artificial intelligence can market to and empower consumers towards successful marketing campaigns to maximize commercial enterprise growth. By examining this homeostatic relationship in marketing and nanotechnology and addressing the mutual benefits of expediting engineering technologies, this study will highlight how integrating these systems can enhance the resilience of enterprises to economic fluctuations while boosting long-term viability. It reveals that finding new answers to technical change requires an expansive approach that integrates systems of engineering practice, nanotechnology, and digital marketing under a collaborative nexus toward building a more economically secure enterprise capability in today’s complex new market order.