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Marketing management of products of certification for environmental protectionfor in case China
(Одеський національний університет ім. І. І. Мечникова, 2023) Wang Maomei
The main content of this paper is based on the development and role of environmental marketing in the market. Environmental marketing is a new marketing idea proposed by the famous American marketing experts John B. And Douglas E. Kotler on the basis of the criticism of traditional marketing. Since the 1990s, with the increasing severity of global environmental problems and the increasing awareness of environmental protection, a "green revolution" has appeared in the world. As the product of the "green revolution", environmental marketing has attracted more and more people's attention, and has been developed rapidly. This chapter intends to explain the basic concept, purpose and concept of environmental marketing.