Marketing-management of information security of the enterprise

Sadchenko, Olena V.; Садченко, Олена Василівна

Marketing-management of information security of the enterprise

Дата

2023

Автори

Sadchenko, Olena V.

Садченко, Олена Василівна

ISSN

2451-4454

Анотація

The article discusses the main strategies for effective information security management of the enterprise, which take into account the concepts of "information security" and "information threats". The main principles are defined: integrity, confidentiality, availability, authenticity, compliance, continuity of business processes, timeliness. The work is devoted to the study of information security management problems at the enterprise. Potential threats that can adversely affect the security of enterprise information resources have been identified, and information vulnerabilities requiring attention have been identified.

Ключові слова

marketing-management, marketing, information security, digital marketing, information security management, enterprise, information security policy

Бібліографічний опис

Sadchenko O. Marketing-management of information security of the enterprise / O. Sadchenko // Mind Journal. – 2023. – Vol. 15. – P. 1–12.