Improving the Quality of Higher Education Based on the Positive Image of HEE in the Social and Information Space: Legal and Management Aspects

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dc.contributor.authorHorodovenko, Viktor
dc.contributor.authorBilovodska, Olena
dc.contributor.authorVatras, Volodymyr
dc.contributor.authorKanzafarova, Ilona S.
dc.contributor.authorMelnyk, Roman
dc.contributor.authorКанзафарова, Ілона Станіславівна
dc.contributor.authorКанзафарова, Илона Станиславовна
dc.date.accessioned2022-07-01T12:05:13Z
dc.date.available2022-07-01T12:05:13Z
dc.date.issued2021
dc.description.abstractIn the paper the authors improved the methodological approach to quantitative assessment of the image of a higher education establishment (HEE). This approach is based on the structure of the image of higher education establishment (educational process quality, training costs, visual characteristics of higher education establishments, stability of student intake and employment graduates, educational and extracurricular work as for applicants, corporate culture and traditions) for selected target audiences, provides comprehensive assessment and takes into account the significance (weight) of selected parameters evaluation. The image of higher education establishments was evaluated for three groups of the target audience: applicants, their parents and first-year students of higher education establishments of Ukraine. It was based on the real data of existing higher education establishments of Ukraine and EU, and online survey of 756 people. The author's approach is important for the general approach to the management of the HEE image, analysis and selection of forms, methods, mechanisms and tools of such management, search and justification of the place and role of image management in the management of the entire higher education establishment.uk_UA
dc.identifier.citationEstudios De Economia Aplicadauk_UA
dc.identifier.doi10.25115/eea.v39i7.4996
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/33273
dc.language.isoenuk_UA
dc.relation.ispartofseries;Vol. 39-7.
dc.subjectImage assessmentuk_UA
dc.subjectHigher education establishmentuk_UA
dc.subjectEducational processuk_UA
dc.subjectInformationuk_UA
dc.subjectOnline surveyuk_UA
dc.subjectTarget audienceuk_UA
dc.subjectLegal aspects of higher education establishments’ activityuk_UA
dc.subjectEvaluación de la imagenuk_UA
dc.subjectCentro de enseñanza superioruk_UA
dc.subjectProceso educativouk_UA
dc.subjectInformaciónuk_UA
dc.subjectEncuesta en líneauk_UA
dc.subjectPúblico objetivouk_UA
dc.subjectAspectos jurídicos de la actividad de los centros de enseñanza superioruk_UA
dc.titleImproving the Quality of Higher Education Based on the Positive Image of HEE in the Social and Information Space: Legal and Management Aspectsuk_UA
dc.title.alternativeLa Mejora de la Calidad de la Educación Superior Basada en la Imagen Positiva de la EES en el Espacio Social y de la Información: Aspectos Jurídicos y de Gestionuk_UA
dc.typeArticleuk_UA
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