Strategic Integration of Digital Marketing in Business Management
Альтернативна назва
Стратегічна інтеграція цифрового маркетингу в управлінні бізнесом
Ескіз недоступний
Дата
2024
Автори
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Одеський національний університет імені І. І. Мечникова
Анотація
With the widespread use of the internet and smart technologies, digital marketing has been widely adopted by businesses. Digital marketing encompasses various tools and methods such as social media, search engine optimization (SEO), email marketing, content marketing, and data analytics[1]. These tools not only enhance brand visibility, attract potential customers, and drive sales growth, but they also help businesses optimize resource allocation through precise targeting, personalized marketing, and data-driven decision-making. However, the resistance digital marketing encounters in traditional business management practices cannot be ignored. Traditional business management models are often conservative, with long decision-making chains, while digital marketing demands rapid responses and flexible adjustments, creating a conflict between the two[2].
Опис
Ключові слова
073 менеджмент, магістр, business strategy, management, strategic management, digital marketing, strategic integration
Бібліографічний опис
Ding Xingxing. Strategic Integration of Digital Marketing in Business Management = Стратегічна інтеграція цифрового маркетингу в управлінні бізнесом : qualification project (thesis) "master" / Ding Xingxing. – Odesa, 2024. – 78 P.