Development in using of IT technologies, macromarketing development and societal changes

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dc.contributor.authorRobul, Yuriy V.
dc.contributor.authorРобул, Юрій Володимирович
dc.contributor.authorРобул, Юрий Владимирович
dc.date.accessioned2022-11-10T11:55:38Z
dc.date.available2022-11-10T11:55:38Z
dc.date.issued2018
dc.description.abstractAt the macro level, marketing plays the role of the supply system of a market economy. The basic concept of macro marketing is that of a market system. Macro marketing has traditionally viewed market systems as drivers of economic development and wealth growth. Thus, marketing is seen as a driving force of economic development and, as such – of changes in societal systems. An important part of the development of marketing systems is related to the development of information technology. Thus, it seems interesting to find out the connections in the triangle “information technologies – marketing – welfare”. The focus of this paper is the study of the correlation between the factors indicative of the development of marketing systems, information technologies and the level of welfare. Correlation analysis of data for 58 countries of the world shows that there is a statistically significant correlation between the level of technological development, the degree of Internet penetration, level of economic development and the index of sustainable development. However, the degree of correlation between the indicators of technological development, the level of Internet penetration, the level of economic development and well-being, on the one hand, and the indicator of sustainable development of societal systems, on the other hand, is insignificant. This result can be attributed to a supposed by some scholars contribution of marketing to a growing entropy of societal systems.uk_UA
dc.identifier.citationMIND journaluk_UA
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/34188
dc.language.isoenuk_UA
dc.relation.ispartofseries;Vol 6.
dc.subjectmarketing systemsuk_UA
dc.subjectmacro marketinguk_UA
dc.subjectquality of lifeuk_UA
dc.subjecteconomic developmentuk_UA
dc.subjectsustainable developmentuk_UA
dc.titleDevelopment in using of IT technologies, macromarketing development and societal changesuk_UA
dc.typeArticleuk_UA
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