Hindu philosophy, mythology and business: an innovative approach by Devdutt Pattanaik

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dc.contributor.authorRyzhik, Mariaen
dc.contributor.authorРижик, Маріяuk
dc.date.accessioned2024-11-15T19:14:21Z
dc.date.available2024-11-15T19:14:21Z
dc.date.issued2024
dc.description.abstractThis article aims to examine the contributions of the contemporary Indian mythologist, Devdutt Pattanaik. We focus on his examination of the convergence of Hindu traditional mythology with modern societal domains, notably encompassing business, leadership, and management. Devdutt Pattanaik's analyses of ancient myths resonate significantly in the spheres of business and leadership. Within these contexts, mythological narratives and symbolic motifs are recognized as influential mechanisms for shaping corporate culture and organizational dynamics.en
dc.identifier.citationRyzhik M. Hindu philosophy, mythology and business: an innovative approach by Devdutt Pattanaik / M. Ryzhik // The current stage of development of scientific and technological progress ‘2024 : conference proceedings. – Karlsruhe, Germany : Sergeieva & Co, 2024. – Series : SWorld-Ger Conference Proceedings. – Book 31. – P. 97–99.en
dc.identifier.doihttps://doi.org/10.30890/2709-1783.2024-31-00-010
dc.identifier.orcidhttps://orcid.org/0009-0008-0077-5312
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/40036
dc.language.isoen
dc.publisherProConferenceOrgen
dc.subjectmythologyen
dc.subjectcultureen
dc.subjectcultural memoryen
dc.subjectmulticulturalismen
dc.subjectcognitionen
dc.subjectsocietyen
dc.subjectinterpretationen
dc.subjectspiritualityen
dc.subjectvaluesen
dc.subject.udc130.2:821.214
dc.titleHindu philosophy, mythology and business: an innovative approach by Devdutt Pattanaiken
dc.typeArticleen
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