Marketing of Economic and Environmental Conflicts in the Recreation and Tourism Sphere

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dc.contributor.authorSadchenko, Olena V.
dc.contributor.authorVorotniuk, Yuliia
dc.contributor.authorСадченко, Олена Василівна
dc.date.accessioned2023-01-19T08:05:57Z
dc.date.available2023-01-19T08:05:57Z
dc.date.issued2021
dc.description.abstractThe article considers the main theoretical positions on marketing and economic and environmental conflicts. The main tendencies of conflict marketing are studied on the example of the recreational and tourist sphere. In the field of recreation and tourism, new trends have been proposed that will allow this industry to recover after COVID-19: increasing the share of domestic tourism, booking for a short time, promoting solitary tourism, sustainability, authenticity and locality. The innovative component is the convergence of marketing and conflict in the recreational and tourist sphere. Proposed marketing tools for the activity of the recreational and tourist sphere in the new conditionsuk_UA
dc.identifier.citationMIND Journaluk_UA
dc.identifier.doihttps://doi.org/10.36228/MJ.12/2021.6
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/34382
dc.language.isoenuk_UA
dc.relation.ispartofseries;№.12.
dc.subjectmarketinguk_UA
dc.subjecteconomic and environmental conflictsuk_UA
dc.subjectinfluencer marketinguk_UA
dc.subjectsustainable systemsuk_UA
dc.subjectconvergenceuk_UA
dc.subjectthe recreation and tourismuk_UA
dc.titleMarketing of Economic and Environmental Conflicts in the Recreation and Tourism Sphereuk_UA
dc.typeArticleuk_UA
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