Marketing in the convergence of sustainable development
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Дата
2024
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
Amidst the global push towards sustainable development, marketing strategies are undergoing profound transformations. This paper explores the nuances of marketing in the context of convergence with sustainable development goals. It examines how businesses are recalibrating their marketing approaches to align with environmental, social, and governance (ESG) criteria, and how these changes are reshaping consumer behavior, corporate responsibilities, and market dynamics.
Drawing on a comprehensive review of literature and case studies, the study illuminates the challenges and opportunities that arise from this convergence. It underscores the imperative for marketers to adopt a holistic and ethical approach, integrating sustainability principles into every facet of their strategies. The paper further discusses emerging trends, innovative practices, and the pivotal role of consumer awareness and education in driving sustainable marketing initiatives.
Опис
Ключові слова
economy, marketing strategies, sustainable development, convergence, challenges, consumer, efficient, environmental marketing
Бібліографічний опис
Sadchenko O. Marketing in the convergence of sustainable development / O. Sadchenko // Ştiinţă. Еducaţie. Сultură : conferinţă ştiinţifico-practică internaţională (Comrat, 2024) [Наука. Образование. Культура : Междунар. науч.-практ. конф. (Комрат, 2024)] : Сб. статей / гл. ред. и сост. С. К. Сулак. – Комрат, 2024. – Т. 1 : Экономические науки. Сельское хозяйство и перерабатывающая промышленность. Информационные технологии, математика и физика. Право и политические науки. – С. 17–20.
DOI
УДК
[330.34+330.336] (063)