Characteristics, main opportunities and threats of global marketing
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Дата
2019
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
The purpose of this study is to classify and determine the effects of globalization. The opportunities and challenges for organizations caused by globalization proliferation were analyzed. The determinants of the impact of globalization on internal relationships in the company were identified. The directions of the impact of globalization on global communications were identified. Emerging trends and problems in the context of globalization were identified.
Опис
Ключові слова
globalization, global markets, global marketing, global marketing opportunities, global marketing threats
Бібліографічний опис
"Ştiinţă, educaţie, cultură", conferinţă ştiinţifico-practică internaţională (2019; Комрат). Conferinţa ştiinţifico-practică internaţională "Ştiinţă, educaţie, cultură" = Международная научно-практическая конференция "Наука, образование, культура", посвященная 28-ой годовщине Комратского государственного университета: сб. ст. – Комрат: КГУ, 2019