Holistic marketing as a societal driver of convergent digital transformations
| dc.contributor.author | Chaikovska, Maryna P. | |
| dc.contributor.author | Чайковська, Марина Петрівна | |
| dc.contributor.author | Чайковская, Марина Петровна | |
| dc.date.accessioned | 2021-12-18T13:32:41Z | |
| dc.date.available | 2021-12-18T13:32:41Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | The modern stage of information society development is characterized by powerful digital transformations of marketing approaches associated with dynamic changes in user preferences, traffic sources, content types, information processing methods, and requires revision of approaches and technological tools taking into account the need to collect, store and process large volumes of data. | uk_UA |
| dc.identifier.citation | Marketing of innovations. Innovations in marketing (2021). Materials of the International Scientific Internet Conference (December, 2021). Bielsko-Biala: WSEH. | uk_UA |
| dc.identifier.uri | https://dspace.onu.edu.ua/handle/123456789/32044 | |
| dc.language.iso | en | uk_UA |
| dc.subject | marketing | uk_UA |
| dc.subject | driver | uk_UA |
| dc.subject | transformations | uk_UA |
| dc.subject | convergent digital | uk_UA |
| dc.title | Holistic marketing as a societal driver of convergent digital transformations | uk_UA |
| dc.type | Article | uk_UA |
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