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Документ Fundamentals of marketing in ecological and innovative development of experience economy(2021) Sadchenko, Olena V.; Vorotniuk, Y. S.; Садченко, Олена Василівна; Садченко, Елена ВасильевнаAn analysis of existing research in the field of marketing the values of goods and services in the ecological and innovative development of the economy of experience suggests that the problem of managing the marketing of impressions in promoting an environmentally balanced business and its implementation in both domestic and international markets has practically not been developed.