Перегляд за Автор "Chushankova, Valeriia"

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    Characteristics, main opportunities and threats of global marketing
    (2019) Chaikovska, Maryna P.; Chushankova, Valeriia; Чайковська, Марина Петрівна; Чайковская, Марина Петровна
    The purpose of this study is to classify and determine the effects of globalization. The opportunities and challenges for organizations caused by globalization proliferation were analyzed. The determinants of the impact of globalization on internal relationships in the company were identified. The directions of the impact of globalization on global communications were identified. Emerging trends and problems in the context of globalization were identified.