Економіко-правовий факультет

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Browsing Економіко-правовий факультет by Subject "conditions"

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    CRM strategy in management in the conditions of digital transformation
    (Одеський національний університет ім. І. І. Мечникова, 2023) Xie QianQian
    Issues and problems of the functioning of the digital economy are among the topical and discussed by society. In the context of the intensification of digitalization processes and the use of the capabilities of artificial intelligence (AI) in the everyday life of service consumers and various user groups, the problems of interaction between the managing and managed subsystems are becoming increasingly important, since they directly affect not only all the behavioral characteristics of a person in the digital economic order, but also in an existing social one. The control problem is the key one at all times, since it concerns the interaction of the control and controlled subsystems to achieve the desired result. Particulars and features of this interaction have changed in the process of evolution of management science. Today, when the goal of building a digital economic structure (including the so-called digital economy) and, accordingly, a “digital” society, is set as guidelines for the socio-economic development of society, this problem becomes not only debatable, but also key, and here the importance acquires an understanding and awareness of the processes that await the bulk of the members of this type of society.
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    Green IT management in the conditions of global challenges
    (Одеський національний університет імені І. І. Мечникова, 2023) Chen Hao,
    Currently, in the context of globalization challenges, the rapid development of industrialization and globalization has intensified resource consumption and environmental pressure, posing significant challenges to the survival and development of all humanity, and triggering a demand for green solutions. Digitization and greening have become two major trends driving global economic and social transformation, and these two are profoundly changing human society. Green IT management emphasizes the deep integration of green development concepts and practices into digital transformation through technology and innovative means, in order to reduce the impact on the environment. By integrating sustainable practices into the design, manufacturing, use, and disposal of ICT products and services, we aim to minimize greenhouse gas emissions, reduce energy consumption, and promote sustainable development.