Перегляд за Автор "Zheng Wenhao"

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    Документ
    Managerial structures of business ecosystems
    (Одеський національний університет імені І. І. Мечникова, 2023) Zheng Wenhao
    There are many competitive companies with traditional business models in the world today. However, experience shows that Uber, Alibaba, Airbnb and other ecosystem-based companies have a significant competitive advantage over traditional companies. But this fact does not negate the prospects for the development of companies with traditional business models. By supplementing their models with an ecosystem, traditional businesses are able to develop to a new level. Therefore, traditional business leaders such as Walmart, Nike, General Electric, Bosch, and others are already actively trying to transform their business models towards ecosystems. The emergence of new technologies and their implementation in the business model force key players to constantly improve, in order to avoid losing their positions in a particular market. As companies digitize their devices and transform their business processes, companies are shifting towards platform solutions, resulting in new business models. Digital platforms and the ecosystems they form are reshaping entire industries, shaping new markets, and becoming new engines of economic growth and innovation.
  • Ескіз
    Документ
    The innovative digital marketplace platforms: the experience of Chinese service “Taobao”
    (Бондаренко М.О., 2023) Hrinchenko, Yurii L.; Zheng Wenhao; Грінченко, Юрій Леонідович
    Taobao Live, the first live streaming shopping feature on any Chinese ecommerce platform, went live thanks to quarantine restrictions introduced in early 2020. It has now become an indispensable tool for brands to drive online sales. Taobao Live (GMV) Gross Merchandise Value Exceeded 400 Billion RMB in 2021. For new brands entering the Chinese market, Taobao Live is an effective way to establish themselves and attract new customers. On the other hand, live streaming is also gradually changing the behavior of Chinese consumers. Instead of reading pages of long product descriptions, Chinese buyers now expect sellers to showcase every aspect of their products by answering questions in real time during streaming sessions. What's more, hyperlinks to products displayed live, limited-time discount or gift vouchers, and real-time interaction all contribute to faster purchasing decisions [1].