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  • Ескіз
    Документ
    The impact of online marketing on the creation of global supply chain networks
    (Бондаренко М.О., 2023) Sadchenko, Olena V.; Xie Yupeng; Садченко, Олена Василівна
    Global supply chain networks play an important role in the global economy, as they allow companies to deliver goods and services to different countries and regions. They ensure efficient use of resources and optimization of production and supply processes. The main goal of global supply chain networks is to ensure timely and efficient execution of orders, minimize costs and increase customer satisfaction. To do this, it is necessary to carefully plan and coordinate all stages of the supply chain, from the purchase of raw materials and components to the delivery of finished goods or services to end consumers.
  • Ескіз недоступний
    Документ
    The role of online marketing in creating global supply chain networks
    (Одеський національний університет ім. І. І. Мечникова, 2023) Xie Yupeng
    Online marketing plays an important role in creating global supply chain networks. With the help of online marketing, companies can effectively attract and retain customers, as well as establish and maintain relationships with suppliers and other partners around the world. Online marketing allows companies to promote their products and services over the Internet, reaching a wide audience of customers in different countries. With the help of various online marketing tools, such as search engine optimization, content marketing, social networks and electronic advertising, companies can increase their visibility and attract new customers. Online marketing also allows companies to establish and maintain relationships with suppliers and other partners around the world. With the help of e-mail, video conferencing and other means of communication, companies can easily communicate and cooperate with partners from different countries, which contributes to the creation of global supply chain networks. Thanks to online marketing, companies can also effectively monitor and manage their global supply chain networks. With the help of data analytics and other tools, companies can get information about sales, inventory and other factors affecting the supply chain. This allows companies to make more informed decisions and optimize their supply chain to achieve maximum efficiency and meet customer needs. Thus, online marketing plays an important role in creating global supply chain networks, allowing companies to effectively attract and retain customers, establish and maintain relationships with partners and effectively manage their supply chains.