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    Low Touch Economy’s Development Prospects in the Post-Coronavirus World
    (2020) Zhmai, Oleksandr V.; Жмай, Олександр Володимирович; Жмай, Александр Владимирович; Vashkovskaya, M.
    Everyone knows that with the onset of the COVID-19 pandemic, the nature of the relationship between economic operators has undergone significant changes. Under the new conditions, high touch economy faded into the background, and the emphasis shifted towards low touch economy. The new ethic of the functioning of commercial and non-profit organizations is to reduce social interactions in real life. Instead, the number of remote operations is growing. This allows closing deals, serving customers, and generally supporting the economy without the risk of a virus spreading [1]. Will everything be as it was after the virus retreats, or will companies in the future prefer to move their activities online as much as possible? To find out, it is necessary to know the positive and negative factors of both concepts in comparison with each other, the psychological and technical readiness of people to go online, as well as how significant these factors are for making decisions regarding the format of the organization’s functioning.