Перегляд за Автор "Levinska, Tetyana"

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  • Ескіз
    Документ
    Pricing in the Concept of Cognitive Marketing in the Context of Globalization: Theoretical, Methodological and Applied Aspects
    (2019) Nitsenko, Vitalii S.; Chukurna, Olena; Mardani, Abbas; Streimikis, Justas; Gerasymchuk, Nataliia; Golubkova, Iryna; Levinska, Tetyana; Ніценко, Віталій Сергійович; Ниценко, Виталий Сергеевич
    The study used the following general scientific methods of theoretical and empirical research: a systematic approach – to justification for parametric index at set prices based on the additional premium for quality, based on the use of quantitative and qualitative indicators; methods of theoretical generalization – for grouping the principles and functions of prices in the context of the concept of cognitive marketing; the method of dispersion analysis – to detect and assess the price formation dependence not only on quantitative characteristics (material costs), but also on the qualitative characteristics of the product (parametric quality index); the method of correlation-regression analysis – for constructing a regression model of pricing. The main results of the study were to identify the differences in the marketing mix in the context of the concepts of cognitive and traditional marketing. The evolution of cost categories in the concept of cognitive marketing was substantiated. It was proposed the concept of cognitive value. Innovative demand was defined as a new factor influencing pricing. The formation of value through the use of methods for the formation of demand for innovative products was proposed. A new price function and pricing algorithm in the concept of cognitive marketing was substantiated. An approach is proposed that involves the creation of potential demand at the expense of the value already specified by the manufacturer. It was substantiated that the value of the factors of production should be transferred to the value of the goods, which involves taking into account the value of both the material and the intangible component. It is suggested to take into account the parametric quality index when setting the price as an additional price premium. This approach has been tested in the formation of predictive values of the price of products of machine-building enterprises with the help of regression-disaggregated analysis.
  • Ескіз
    Документ
    Theory and methodology of Business-Model Formation
    (2018) Nitsenko, Vitalii S.; Nyenno, Iryna M.; Levinska, Tetyana; Ніценко, Віталій Сергійович; Ниценко, Виталий Сергеевич; Нєнно, Ірина Михайлівна; Ненно, Ирина Михайловна
    The main aim of the research is to open the content of the effective business-model management, first the business-model content analysis approach application. After this the complementary assets and multidimensional innovation were put as a basis to form the enterprise business-models. The complementary assets access formation for the sea trade port is developed through the different strategies. Generic and specialized complementary assets list was presented. Business-model formation through multidimensional innovation is supported by the operational activities list. The business-model described as a mechanism to create and store of added value with the appropriate directions for strategic decisions