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Документ Ethical Aspect of Competitive Investigation(2022) Zhmai, Oleksandr V.; Kostiakova, M.; Жмай, Олександр ВолодимировичOne of the main factors in increasing competitiveness in the modern world is speed. The faster a company brings a product to market or enters new markets itself, the more likely it is that it will continue to exist. To do this, it is often necessary to have not only unique competitive advantages, but also information about competitors. Obtaining these data is usually carried out by competitive intelligence methods.