Репозитарій ОНУ імені І.І.Мечникова

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Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security
(2020) Harbar, Zhanna; Seleznova, Olha O.; Gonchar, Viktoriya; Litvinov, Oleksandr; Kaptalan, Serhii; Селезньова, Ольга Олександрівна; Селезнева, Ольга Александровна
In article the role and a place of economic safety in management of strategic marketing activity by the enterprise is investigated. Use of marketing as a tool in development of innovative activity of the enterprise promotes increase of maintenance of economic safety that will allow to trace occurrence of threats for economy of the enterprise in the market. Conditions of development and influence of innovative activity on providing of economic safety, and also their interrelation and crossing of the purposes of strategic management, marketing and innovations on the basis of the SWOT-analysis and construction of the map of strategic marketing purposes of the enterprise that allows to define the further directions of its improvement are considered.