Перегляд за Автор "Chepurna, L. V."

Зараз показуємо 1 - 3 з 3
  • Ескіз
    Документ
    Influence of human capital on the formation of a company brand
    (2021) Zhmai, Oleksandr V.; Chepurna, L. V.; Жмай, Олександр Володимирович; Жмай, Александр Владимирович
    In the current market conditions, if you want to make your company successful, you need to be able to apply a variety of techniques for research and maintaining success based on the consumers recognition, as well as it is necessary to provide highly competitive advantages of the managing business. In order to get this effect, company has to put a lot of effort. It is proved that the best way to achieve company`s goals and get customers attention is to provide effective brand strategy.
  • Ескіз
    Документ
    Management features in the implementation of the "Blue Oceans Strategy"
    (2021) Zhmai, Oleksandr V.; Chepurna, L. V.; Жмай, Олександр Володимирович; Жмай, Александр Владимирович
    In conditions of intense competition in the market space, two oceans have been formed – «blue» and «red». Each of them has its own characteristics and conditions of existence in it. The «red oceans» are highly competitive, conditions and rules are clearly defined, all participants follow certain rules and the possibility of profit growth is limited. In the «blue oceans», the opposite happens because it marks untapped market areas, requires creativity, gives the opportunity to grow and make a profit.
  • Ескіз
    Документ
    Сrowdfunding as an innovative tool for small business development
    (2021) Chepurna, L. V.; Pavlovych, Oleksandra R.; Павлович, Олександра Романівна; Павлович, Александра Романовна
    Due to globalization and active development of information technology, new ways of financing through the Internet are gaining popularity. Companies do not use borrowed funds very often and prefer self-financing. That is why the study of crowdfunding as an innovative tool for the development of small companies at an early stage is vital. With significant prospects, crowdfunding may soon take a leading position in the financial resources market.