Перегляд за Автор "Bondarenko, Svitlana"

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  • Ескіз
    Документ
    Modelling Instruments in Risk Management
    (2019) Bondarenko, Svitlana; Bodenchuk, Liliya; Krynytska, Oksana; Haivoronska, Inna V.; Гайворонська, Інна Віталіївна; Гайворонская, Инна Витальевна
    Methods of modelling risks can be considered as a kind of simulation of the future in laboratory conditions. Since the program chooses the values of input variables from random probability distributions, each resulting result reflects the possible state of affairs in the future. Each of these combinations can actually be realized, and with the same degree of probability. Therefore, the results are also possible in the future and are equally likely. The proposed method allows to select, according to certain criteria, the necessary risk indicators for their further study. The economic interpretation of various aspects of the results of managerial analysis obtained during the calculation of indicators is based on an integrated factor model for assessing the efficiency of the enterprise, and the visualization of the results of the analysis of indicators is carried out using such a tool as a managerial monitor. The second instrument – simulation method – allows obtaining more accurate results of calculating the influence of factors in comparison with the methods of chain substitution, absolute and relative differences, integral, logarithm, index and proportional distribution, and allows avoiding ambiguous evaluation of the influence of factors, because in this case the results does not depend on the location of the factors in the model, and the additional increment of the effective indicator, which is formed from the interaction of factors, decomposes between them proportions It is also an indicator of influence.
  • Ескіз
    Документ
    Modern Lead Generation in Internet Marketing for the Development of Enterprise Potential
    (2019) Bondarenko, Svitlana; Laburtseva, Olena; Sadchenko, Olena V.; Lebedieva, Vira; Haidukova, Oleksandra; Kharchenko, Tetyana; Садченко, Олена Василівна; Садченко, Елена Васильевна
    The buying process has changed, and marketers need to look for new ways to attract customers. Instead of reaching potential customers through mass advertising and e-mail newsletters, marketers should now focus on learning how to build and maintain ongoing customer relationships According to statistics, 96% of new visitors to the site are not yet ready to make a purchase, although they are all potential customers. This figure shows how important lead generation is. Visitors to your site is just the beginning of the lead generation process. If the company does not have a clear strategy that will translate potential customers into buyers, it will constantly lose in the market and lose profits. It is necessary to analyze the main indicators of lead generation efficiency, return on investment, and conversion.
  • Ескіз
    Документ
    The Dynamic Model Of Customer Focus Management In The Hotel Business Based On Markov Chains
    (2020) Bondarenko, Svitlana; Robul, Yuriy V.; Dyshkantiuk, Oksana; Mohylova, Anastasiia; Salamatina, Svitlana; Komarnitskyi, Igor; Робул, Юрій Володимирович; Робул, Юрий Владимирович
    The requirements of tourists for hotel service are growing as worthy competitive offers appear on the market. In current conditions, the hospitality industry is facing a high level of competition and the high volatility of customer preferences. To develop and maintain their financial position, hotels are forced to look for new ways to effectively manage. Management methods based on anonymous mass production are again giving way to Customer Relationship Management. The transition of companies to customer-oriented business allows you to increase their profits and work efficiency. The article reflects the main trends of customer focus management in the hotel business. Methods are also proposed that will allow: 1. To adapt the main provisions of the personnel movement model to the task of managing the client base of the company, which will enable us to consider as a control object not a single client, but a group of clients. 2. When distributing clients into groups, take into account such indicators as the period of interaction with the hotel, the number of bookings made, the categories of services purchased, the socio-demographic characteristics of the client to take into account the varying degrees of influence of marketing events on different groups of clients. 3. As a management criterion, consider increasing the amount of net profit from the client, and not the likelihood of a purchase being made by the client.