Sadchenko, Olena V.Садченко, Олена Василівна2024-09-202024-09-202023Sadchenko O. Marketing-management of information security of the enterprise / O. Sadchenko // Mind Journal. – 2023. – Vol. 15. – P. 1–12.2451-4454https://dspace.onu.edu.ua/handle/123456789/39268The article discusses the main strategies for effective information security management of the enterprise, which take into account the concepts of "information security" and "information threats". The main principles are defined: integrity, confidentiality, availability, authenticity, compliance, continuity of business processes, timeliness. The work is devoted to the study of information security management problems at the enterprise. Potential threats that can adversely affect the security of enterprise information resources have been identified, and information vulnerabilities requiring attention have been identified.enmarketing-managementmarketinginformation securitydigital marketinginformation security managemententerpriseinformation security policyArticlehttps://orcid.org/0000-0003-4914-6249