Lu Shenshen,2025-05-142025-05-142024Lu Shenshen. Strategic development plan elaboration for the enterprise (organization) = Розробка стратегічного плану розвитку підприємства (організації) : qualification project ( thesis) for "Master" / Lu Shenshen. – Odesa, 2024. – 83 P.https://dspace.onu.edu.ua/handle/123456789/41340The modern global business environment is experiencing significant change, characterized by rapid digital innovation, substantial alterations in customer behavior, and increasing competitive pressures. This dynamic environment has profoundly transformed the paradigm of strategic development planning, raising it from a traditional business activity to a crucial element of sustainable organizational success. The intersection of technical progress, market instability, and changing stakeholder expectations has produced a complex operational landscape that necessitates advanced strategic frameworks and flexible planning techniques. The significance of this research is heightened by the substantial technology upheaval defining the contemporary corporate era. Organizations in all industries are seeing an unparalleled acceleration in digital transformation, further propelled by recent global events. This technological revolution has radically transformed business models, reconstructing the underpinnings of value generation, competitive advantage, and market dynamics. The necessity for enterprises to cultivate more advanced and flexible strategies for planning has become paramount, as conventional procedures are becoming inadequate in tackling the complexity of the digital world. The rise of Asian technology firms as global leaders is a particularly intriguing occurrence in modern business development. These enterprises, led by Alibaba Group, have not only adeptly managed digital change but have also actively influenced its direction. Their distinctive methodology in strategic growth, marked by rapid expansion, ecosystem-oriented thinking, and pioneering business models, provides significant insights for both scholarly study and practical implementation. The achievements of these organizations contest traditional Western-centric management theories and offer new insights into strategic planning within the digital economy.en073 менеджментмагістрenterpriseenterprise developmentstrategic planbusiness environmentAlibaba Groupstrategic monitoringDiplomas