Zhang Yunwu,2025-05-152025-05-152024Zhang Yunwu. Innovative Approaches to the Management of a Chinese Company = Інноваційні підходи до управління китайською компанією : qualification project (thesis) "master" / Zhang Yunwu. – Odesa, 2024. – 108 P.https://dspace.onu.edu.ua/handle/123456789/41370The development of information, Internet and computer technologies has led to fundamental changes in the technical and technological base of social production, which ultimately led to the destruction of ideas about modern models of classical management. Modern trends of internationalization and creativity of the socio-economic, scientific-technological and cultural spheres of society, as well as a combination of factors of scientific and technological progress and competitiveness of the economy, have influenced the transformation of the management business paradigm of many companies. The generation of fundamentally new concepts, approaches, methods and management discoveries leads to paradigmatic changes in the system of modern management. This creates the basis for the formation of scientific thought about the onset of a new innovative and creative management revolution, within the framework of which the intellectual resource becomes the strategic competitive advantage of enterprises in the knowledge-based economy. The introduction of innovative approaches into the enterprise management system is due to the need to develop and implement non-standard management solutions in new conditions, such as the acceleration of changes in generations of innovations, unpredictability, uncertainty, global emergency and crisis situations, as well as the development of fundamentally new forms of territorial organization of production.en073 менеджментмагістрChinese companiesinnovationsinnovative managementmanagementinnovative enterpriseDiplomas