Chaikovska, Maryna P.Chaikovskyi, MaksymЧайковська, Марина ПетрівнаЧайковская, Марина Петровна2018-10-202018-10-202018Scientific Journal of Polonia University (PNAP - Periodyk Naukowy Akademii Polonijnej)https://dspace.onu.edu.ua/handle/123456789/19185The article deals with the problematic aspects of the transforming forms and methods of marketing activity; new opportunities for the implementation of global network multichannel personalized interactions in the virtual environment; the peculiarities of the determinants of modern inter-organizational interactions; the personalized approach to the formation of effective partner networks within the framework of the company's overall marketing strategyenAffiliate MarketingAffiliate-Networksdigital marketing toolsArticle