Ryzhik, MariaРижик, Марія2024-11-152024-11-152024Ryzhik M. Hindu philosophy, mythology and business: an innovative approach by Devdutt Pattanaik / M. Ryzhik // The current stage of development of scientific and technological progress ‘2024 : conference proceedings. – Karlsruhe, Germany : Sergeieva & Co, 2024. – Series : SWorld-Ger Conference Proceedings. – Book 31. – P. 97–99.https://dspace.onu.edu.ua/handle/123456789/40036This article aims to examine the contributions of the contemporary Indian mythologist, Devdutt Pattanaik. We focus on his examination of the convergence of Hindu traditional mythology with modern societal domains, notably encompassing business, leadership, and management. Devdutt Pattanaik's analyses of ancient myths resonate significantly in the spheres of business and leadership. Within these contexts, mythological narratives and symbolic motifs are recognized as influential mechanisms for shaping corporate culture and organizational dynamics.enmythologyculturecultural memorymulticulturalismcognitionsocietyinterpretationspiritualityvaluesArticlehttps://doi.org/10.30890/2709-1783.2024-31-00-010130.2:821.214https://orcid.org/0009-0008-0077-5312