Oklander, M.Oklander, T.Yashkina, O.Pedko, I.Chaikovska, Maryna P.Чайковська, Марина ПетрівнаЧайковская, Марина Петровна2018-10-262018-10-262018Eastern-European Journal of Enterprise Technologieshttps://dspace.onu.edu.ua/handle/123456789/19283The postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific-technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relationsentechnological innovationsdigital marketingнативний контентштучний iнтелектмобiльний маркетингIнтернет речейпартнерський маркетингArticle