Chaikovska, Maryna P.Чайковська, Марина Петрівна2022-12-262022-12-262022International scientific innovations in human life: the 12th International scientific and practical conference (June 8-10, 2022). - Manchester, United Kingdom: Cognum Publishing House. – 2022.https://dspace.onu.edu.ua/handle/123456789/34302The effective marketing management of the modern enterprise is closely related to the accumulation, analytical processing of information on a specific management situation, its intellectual analysis to find and work out the best option or development scenario. Currently, almost no country in the world, including Ukraine, has a system of licensing or certification of research activities. This leads to a lack of accurate information about the quality of market participants in marketing research. In addition, in the transition to market relations, financial constraints of enterprises and insufficient efficiency of traditional media, in Ukraine there is an acute problem of finding new forms of marketing research, operational calculations, search and presentation of relevant information for decision making. An effective tool for solving these problems are using the modern information technologies and systems.enCRM-systemsinformation convergencehypermarketing managementArticle