Chaikovska, Maryna P.Shkeda, Oleksandr O.Чайковська, Марина ПетрівнаШкеда, Олександр Олександрович2022-12-262022-12-262021MIND Journalhttps://dspace.onu.edu.ua/handle/123456789/34300The article examines the experiment with Skinner's box from the point of view of marketing and reflexive control in the context of digitalization. The relevance of this method is determined and a model of the Skinner box marketing strategy is formed. The main components of the last one are: emotional manipulation, information technology and big data. The principles of integrating the AIDA marketing communications model into the SBM strategy, that are oriented on the manipulation object and the information platform used, are formulated.ukSkinner box marketingreflexive controlinfluencer marketingsensory brandingdigital marketingbig dataAIDAArticlehttps://doi.org/10.36228/MJ.12/2021.4