Nikola, Svitlana O.Нікола, Світлана ОлегівнаНикола, Светлана Олеговна2021-05-132021-05-132021Бізнес, інновації, менеджмент: проблеми та перспективи: зб. тез доп. ІІ Міжнар. наук.-практ. конф., (Київ,22 квіт. 2021 р.). – Київ : КПІ ім. Ігоря Сікорського, Вид-во «Політехніка», 2021.https://dspace.onu.edu.ua/handle/123456789/30918Dynamic changes in the environment lead companies to find relevant ways to increase their profitability, product competitiveness. One of the ways to adapt to change is to actively promote your own products, to establish close ties with your customers. Among modern and innovative tools are branding, franchising, merchandising, Internet marketing and others. The use of these tools in the marketing strategies of the enterprise helps to improve their image, increase consumer awareness, increase their confidence in products, which increases profitability.enpromotionbusinessmodern toolsArticle