Dzhydzhora, Yevhen V.Джиджора, Євген ВолодимировичДжиджора, Евгений Владимирович2023-01-102023-01-102021Studia Interkulturowe Europy Środkowo-Wschodniejhttps://dspace.onu.edu.ua/handle/123456789/34375The article deals with the phenomenon of “quality time” in the modern mass culture at the beginning of the 21st century. One of the most notable trends is the use of interactivity in creating cinematic works and computer games. Interactive storytelling allows the spectator/player to choose options for the development of the action and thus independently build the plot of the game film. Such involvement in creating a work of mass culture is an exciting new way to occupy the recipient’s time qualitatively. The variability and artistic potential of interactive cinema are discussed based on the example of one of the most popular computer games of recent years – “Detroit: Become Human” (2018) from the French studio “Quantic Dream”.ruauthorrecipientinteractive storyvideo gamesgame filmdystopiascience fictionfuturologyКак создается „качественное время” в современной массовой культуреHow “Quality Time” is created in Modern Mass CultureArticle