Sadchenko, Olena V.Vorotniuk, YuliiaСадченко, Олена Василівна2023-01-192023-01-192021MIND Journalhttps://dspace.onu.edu.ua/handle/123456789/34382The article considers the main theoretical positions on marketing and economic and environmental conflicts. The main tendencies of conflict marketing are studied on the example of the recreational and tourist sphere. In the field of recreation and tourism, new trends have been proposed that will allow this industry to recover after COVID-19: increasing the share of domestic tourism, booking for a short time, promoting solitary tourism, sustainability, authenticity and locality. The innovative component is the convergence of marketing and conflict in the recreational and tourist sphere. Proposed marketing tools for the activity of the recreational and tourist sphere in the new conditionsenmarketingeconomic and environmental conflictsinfluencer marketingsustainable systemsconvergencethe recreation and tourismArticlehttps://doi.org/10.36228/MJ.12/2021.6