Xue, Weijian2025-05-152025-05-152024Xue, Weijian. Formation of methods for improve the company's image = Формування методів підвищення іміджу підприємства : qualification project (thesis) "master" / W. Xue. – Odesa, 2024. – 68 P.https://dspace.onu.edu.ua/handle/123456789/41358In today's era of information explosion and fierce brand competition, corporate image is crucial to the long-term development of enterprises. Corporate image can not only influence consumers' purchasing decisions, but also win advantages for enterprises in the fierce market competition. With the in-depth development of globalization, brand internationalization has become an important way for enterprises to expand the market, and the shaping and management of corporate image is the key to the success of brand internationalization. In recent years, the academic research on corporate image has gradually increased, especially in the field of brand management and corporate communication, and new theories and practical cases continue to emerge.en073 менеджментмагістрenterpriseimagecorporate imagehuman resourcesmanagementDiplomas